1) ‘Find a Market’ - Find a market before you decide on a product. If you pick a product first then find out later there isn’t a market for it, you will have wasted a lot of time and money. So be sure to look for market first. Also try to find an area that inspires or excites you. If you find your passion then it’ll be easier to stay motivated when building your business. Use Google to search different keywords. Try searching with Yahoo to see what else is selling. Check eBay for all their different categories. And use ClickBank to look for interesting markets. When you locate a market and find out what people want, all you’ll have to do is sell it to them. After your first internet project is up and running, and is profitable, then you may want to start looking for your next market. Remember it's very easy to jump from one project to next before first one is finished. So try to find a market or project that you really like and stay with it until its making money.

2) ‘Find a Product’ - After finding a market you’ll need to find a product to sell. You could search internet to see what other people are selling to get some ideas. Or buy resale rights to a product. Maybe you can sell an affiliate product. Remember you don’t have to reinvent wheel. Find a product someone else is selling and make it a little better, different, lower in price, or add a bonus whenever someone buy from you. If you choose to sell digital products you will find many extra benefits such as: no shipping or handling, low start up cost, your profit margin will be close to 100%, your customer will get their product right away. And a lot of it can be set up automatically so there’s less work for you. Make sure to take full advantage of automation possibilities of internet.

3) ‘Get a Domain Name’ – You’ll want to have your own domain name. Try to think of a few different names because your first choices may not be available. Choose a short name and it will be easier for people to remember. If possible get domain names ending with .com. You should also try to get a name to match your product. And maybe use keywords in your domain name to get a better listing on search engines.

4) ‘Hosting Companies’ - The purpose of hosting company is to keep your website running properly. They will make sure everything is working properly so your customers can navigate through it and buy your product or service. So this is a very important responsibility. If your website isn’t working properly or not at all then you are losing money. You may find some free hosting companies, but you really do get what you pay for. So it may be better to use a paid hosting company.

From this fact it is not a reach to come to conclusion that merit of a graphic designer is based on performance of his or her designs. You may be able to put together most beautiful ad that world has ever seen, but if it doesn't make phone ring it isn't worth paper that it is printed on.

By giving clients designs that are not only attractive but, more importantly, that get them response they need to turn a profit, you are making it much more likely that they will be willing and able to come back to you for future services. In short, if ad doesn't make your client any money, you don't make any money in future.

The following text is a breakdown of different actions to take and ways to make sure that your beautiful design is also a big time moneymaker for both you and your client.

Chapter 1: “BE” Target Market

There is a monkey loose in your office and you can't seem to get any work done. The only solution is to catch little distraction and FedEx him back to jungle that he came from. Question: How do you catch a monkey? You have to get into his head, think like him. You have to “BE” monkey to find out what is going to bring him close enough for you to catch him.

What does an annoying monkey have to do with Marketing Design? Keep reading.

Every potential customer is like monkey. They are going to do whatever they want unless you can persuade them to listen to you. You have to get into their head, think like them, “BE” them. A monkey is a simple animal so you can probably get his attention with stereotypical banana.

Human beings on other hand are extremely complex. Then you add in fact that mailing list is targeted and it can get quite challenging. Following are a few examples:

1) Product = Wrinkle Reducing Eye Cream.

Who do you need to “BE”? Probably a woman over age of 40. Try it. Pretend you are a woman over 40 with crows feet (wrinkles around eyes, for all you guys) and they are getting worse and worse each day. Did you do it? Are you her? Good.

Now, how bombarded with advertising is this woman over 40 that you’re being? Just think about it. PLENTY! So how are you going to communicate to her in an ad to get her to respond?

You may have a headline that pushes button of how upset she is about those crows feet like, “Crow’s Feet Getting Worse as You Age?” You may want to show a before and after shot.

2) Product = New Golf Ball that goes farther and straighter than competition.

Your target market is Senior Citizen golf enthusiasts in state of Florida. So what is number one benefit of this particular product for that target market? To answer that question you should use three things:

•Reasoning •Experience

•Research

In this golf case, in particular, I can tell you from others’ stories that older guy, straighter ball goes. Practice makes perfect and older people have generally had much more practice. Also, as people get older they start to lose strength over all. This means that they will start to lose distance on their shot. It is relatively easy to tell that distance factor is going to be biggest benefit and therefore should be focus of ad.

Sometimes it's really easy, most times it's not.

3) Product (Service) = Refinancing.