10 Mistakes to Avoid When Setting Up a Link DirectoryWritten by Tony Simpson
10 Mistakes to Avoid When Setting Up a Link Directory
When adding a link directory to a web site there are important mistakes to avoid, or else you'll be storing up big problems for later on. I know, because I made some of these mistakes and didn't have anyone to offer any advice or tell me what I'm about to tell you.
Don't create a directory page with all your links on one page. You should have no more than 30 - 40 links to a page. The reason is that some sites will not link to you if a page you put their link on has too many links, because it dilutes value of link to them. To understand why, you need to know about Google Page Rank and how it's passed to another site from your link page. That's a subject too lengthy for this topic.
Plan your link directory on paper first and decide what names you are going to give each category in your link directory. Make names fit with theme of your site and try to avoid adding categories which are nothing to do with what your site is about.
For example if your site is about Making Candles and Candle Accessories, don't have link categories for Computers & Games, or Search Engine Optimization etc. The reason is that if you want your site to achieve a good ranking with search engines your site should be built tightly around your theme, in this example Candles.
Only link to web sites that relate to your site theme and have something to offer your visitors. This refers to item 2. If you don't have categories for unrelated topics, you'll be less tempted to link to them because you don't have a category to put them in.
Choose names for link categories that you want to use now and in future, because you can't easily change them later on. Once pages are created by your link manager software, it will use category names you give it. So if you have a category called "Candle Power" it will create an html page called Candle-Power.html or something similar, using your category name. Once this page is found and indexed by search engines, in time it will gain Page Rank.
If later, you change category name to "Candle Lights" link manager software will create a new page called Candle-Lights.html and you will lose page rank you had gained for earlier page. If your link partners linked to you because page you put them on had a good page rank, renaming page will cause this page rank to fall to zero. As a result your link partners may drop link they have back to you, which is not what you ever want to happen.
Avoid having sub-categories or sub sub-categories in your directory from your main category pages. The reason for this is again to do with how search engines will rank your directory pages. If your directory pages are more than two levels or two clicks away from your main index or home page they will either not be indexed by some search engines, or if they are indexed they will achieve a lower ranking. Some web sites will not link to you if page you are to put link on is more than 2 clicks away from your home page because these webmasters know what I've just told you.
The Importance Of Incoming Links And Reciprocal LinksWritten by Tom Worsley
Building a web site is only first step in a long process when starting an online internet business. You need traffic to your web site and best way to get traffic is through incoming links from other sites.
Incoming links come in a variety of forms. Some rank higher in quality than others as far as search engines are concerned. The major search engines, Google included will rank your site higher in their listings depending on amount of quality incoming links you have from other sites. At time of writing this article it appears that incoming links that do not require you to link back are of better quality than reciprocal linking which does require you to link back.
One of ways to get quality incoming links to your site without linking back is to submit your site to as many directories as you can. The top 2 directories are Yahoo and Open Directory Project. But there are literally hundreds more directories that you can submit your site to for free. You can find a few directories on my blog at following link. Submit Your Site To Directories.
Another way to get good quality incoming links without linking back is to use and take part in as many discussion groups and forums as you can. Make sure you us signature feature and add a link to your website using your targeted keywords in signature. Each time you post in a forum you will be leaving behind a link to your web site.
The next topic require a bit of work on your part but writing articles like this one can create hundreds if not thousands of incoming links to your web site. At bottom of this article and all other articles that I write I leave a bio or about author section. In this section I have links to my websites. I post these articles everywhere in article databases and eĖmail it to newsletter publishers in hopes that they will use my article in their newsletter and or web site. This is so popular right now that pros are saying if you are not doing it you need to be. Writing articles is difficult at times but itís well worth effort.