Getting sales during Holiday Season this year will be a challenge for many businesses. The usually free-spending holiday shoppers are likely to be more careful about what they buy and how much they spend. And business buyers will be more reluctant than usual to make financial commitments during Holidays.
What can you do to get attention of your prospective customers and clients? And how can you get them to buy from you during this Holiday Season?
..GIVE THEM AN IRRESISTIBLE OFFER THEY CAN'T REFUSE
Few businesses use Special Offers during Holidays. You can attract attention and increase your sales during Holiday Season by promoting Special Offers.
Make your Special Offer as attractive as you can afford. The greater its value to customers more sales it will generate.
Here are 5 different offers you can use for almost any product or service.
1. SPECIAL HOLIDAY DISCOUNT: People don't expect discounts during Holidays. Surprise them with an unexpected Holiday Discount Offer. It gets attention -- and motivates many prospects to buy.
2. SPECIAL COMBINATION PRICE: Combine several products or services for a price that's lower than total cost of buying each item separately.
A combination offer increases number of orders you get and size of your average sale. It increases number of sales by generating orders from prospects who were only "shopping around". It increases size of your average sale by motivating buyers to spend additional money to get "good deal" of your Special Combination Package.
3. FREE BONUS: Offer to include a free bonus with each purchase. It doesn't have to cost you very much so long as it has high perceived value to your customer.