2. Create a positive online image. Tell your visitors about fundraisers you have sponsored or that you donate a part of your profits to charity.

3. Improve your customer service on a regular basis. Try out new technologies that make it easier to communicate with your customers over net.

4. Ask your customers what they would like to see offered by your business in future. This type of information can boost your sales.

5. Make sure your web host isn't losing your sales. If you get an e-mail from someone that told you that they couldn't access your site, it might be your host.

The reason: Ezine Advertising (EA) matches your product or ideato people with similar interests.

Example: who better to sell your health product to than a largegroup of people subscribed to a health newsletter? Or, you couldpitch a business opportunity to a group already subscribed toanother ezine about MLM and Biz Ops!

The idea of EA is fairly simple - but to make yours a success,you have to first determine which ezines or newsletters produceresults, and which ones to avoid.

After a year and a half of EA, I've created a formula thatproduces increasing profit because I’ve learned how to avoid poorperforming ezines and rip offs, while revealing gems.

Strategy for Profit

I used to get ripped off about once for every 2 or 3 ezines Iadvertised in. They either took my money without running my ad(and ignored my subsequent emails), or my proven ads did toopoorly for money I paid.

The reasons ranged from abandoned ezines with working paymentlinks, unethical newsletter owners, to a lot of ignorance andimpatience on my part.

If you follow my proven strategy, you'll discover bestsources of ezines to advertise in - no matter who your targetgroup is. And, you should see positive results every time.

This article outlines steps to making your EA a successfulreturn on investment (ROI).

Writing Your Ad

I won't go into details about ad writing, but if your ad ispoorly written or untested, you should start with cheapestezines first. If you’re really unsure of your writing abilities,I further suggest hiring a professional to write your ad for you.

Because you can run your ad as many times as you want, yourinvestment in a professional will more than pay for itself in theend.

Target your advertising

If you leap into EA without first researching your target group,you'll end up wasting a lot of time and money. Plus, you probablymiss some of best ezines available.

To determine who your prospect is, take time to list thepossible keywords that directly relate to your product and dokeyword searches for ezines, newsletters, and ezine directories.

For example, if you sell herbs, a good keyword search wouldinclude: herbs, health, nutrition, supplements, etc.

Avoid Co-ops

While doing your ezine research, you will probably stumble uponthe offer to use Co-op (bulk) advertising as means for yourEA.

To be blunt, you should never pay to use Co-ops for your EAbecause they are too difficult to track and usually containuntargeted ezines. Worse still, you’d find that most neverrun your ad.

Subscribe

Now that you’ve found your ezine target group, you’ll want toknow whether ezines you found are a good option (i.e.profitable) for your EA.

I’ve found best strategy for making this determinationis to subscribe to targeted ezines.

To keep subscriptions readily available for further research,I recommend creating a separate folder to store your subscriptiondata.

And because you’ll need to subscribe to quite a few ezines, Ialso suggest creating separate email accounts dedicated to yourezine subscriptions.

Double Opt-In Subscriptions

In process of subscribing, you’ll quickly determine possibleezines to avoid. When you subscribe and get a notice that youmust confirm your subscription, ezine is referred to as“double opt-in”.

Double opt-in ezines indicates a better quality of subscriberswith a lower risk of bulk email addresses. For you and me, thismeans better ad responses (yeah!).

Solo Ads

Within first week of your new ezine subscription, you shouldsee solo ads from other advertisers. If not, ezine may be toonew, or worse, no one is advertising because of poor results.Worse yet, ezine took advertiser’s money and failed torun ad.