1. Avoid creating menu on
left-hand side of a website . If unavoidable, an alternative way is to put some text with rich keywords at
top or above
left-hand menu so that this text will be
first thing to read by search engines. 2. Headlines are rated more important than
rest of
web page by search engines . To take advantage of this, you should have your keywords in
page headline. Since
header tag (h1) is quite large, you should format it to make it smaller.
3. Every page should contain
“title” and “description” tags with good keywords to describe
page content. The number of words for
title should not exceed 9 and that for
description should not be more than 20 words in order to keep within
limits of most search engines.
4. Try not to use Flash when possible . Flash cannot be read by
search engines to date and will cause slow page loading time and makes people run away
5. Think twice on how to use graphics . Make them relevant to your content and use an Alt tag containing
relevant keyword(s).
6. Do not only use images to link out . You should always use text links to link out to important content on your web site. Spiders can follow image links, but like text links more though.