10 Important Things To Tell Your Prospects!

Written by Larry Dotson

1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gainrepparttar extra customers to make up for it.

2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you could always holdrepparttar 127434 occasional discount sale.

3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.

4. Tell your prospects you've been in business for a longer period of time. People think if you've been in business longer you have more credibility.

5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you targetrepparttar 127435 senses you're triggering human appeal.

Use Visualization To Make Your Sales Soar!

Written by Ron Sathoff

Think back about some ofrepparttar most memorable experiences in your life. What comes to mind -- a bunch of WORDS, or a complete mental picture? Well, unless you are a robot who thinks in binary code, your favorite memories are probably rooted in rich images, tastes, smells and sounds. It'srepparttar 127433 richness of this "visualization" which makes our most cherished experiences truly memorable.

You should take this same principle to heart when you are trying to reach an audience with a persuasive message. Your customers will react much more strongly to a message that "conjures" up strong images and emotions. Customers don't really buy benefits or features -- they buy an IMAGE of themselves usingrepparttar 127434 product and getting those benefits and advantages. If you can help make that image into a positive one, one that creates feelings of happiness and satisfaction, they will probably buy your product.

To capture these kinds of feelings, you want your words to paint a picture inrepparttar 127435 minds of your audience -- a picture that they can keep with them long afterrepparttar 127436 exact words of your message have faded from memory.

But how can you do this? The key here is creatingrepparttar 127437 image in your mind FIRST, and then using your language to evoke that same image inrepparttar 127438 minds of your customer. Here are some tips for how you can make your words create that kind of mental picture:

* Use expressive language. Don't be afraid to use adjectives or phrases that describerepparttar 127439 EMOTIONAL aspects of your product or service. Try to describe to your customers how using your product or service will make them feel.

The best way I have found to evoke feeling is to think about how I felt when I usedrepparttar 127440 product and then turn my experience into customer-directed "imagine feeling like this" statements. For instance, if you were promoting a reading comprehension course for children, you could look back at your own experiences as a parent and say something like, "Imaginerepparttar 127441 feeling of quiet pride you will have as you watch your child read their first book by themselves."

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