10 Illuminating Ways To Charge-Up Your Orders!Written by Larry Dotson
1. Use plenty of examples in your ad copy. This will allow your whole target audience to understand your pitch completely.
2. Gain extra credibility by using terms your readers may not understand, but can follow by explaining them in simple terms. This will show you're an expert.
3. Reveal how excited you are about product. You could use words or a picture of yourself looking very excited.
4. Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position.
5. Challenge your readers at end of your ad. Make a bet with them; if your product doesn't solve their problem, offer them a free product in return.
6. Get your audience involved in your ad by asking them questions. They'll automatically want to answer questions in their mind.
SAYING A LOT WITH A LITTLE: POWERFUL CLASSIFIED ADSWritten by Meredith Pond
Classified ads are perhaps most popular form of small- business advertising available today. The reasons are many, and range from cost, to simplicity, to effectiveness when seen by right kind of audience. How you use your classified ad is up to you, but no matter your business or your goal, one fact remains: if they're going to say what needs to be said and get results you need in such a small space they must be written well.
First, make sure your ad grabs attention of your readers with a good headline. Asking a question works well (HOW WOULD YOU LIKE TO EARN $60K PER YEAR, PART-TIME?), as does telling people what result of taking advantage of your offer will be (SAVE HUNDREDS ON YOUR LONG DISTANCE BILL!).
Next, try to make your product or service sound useful or exciting, without hyping it up too much or making promises you might not be able to keep. These tactics will only undermine your credibility, which you can't afford to do in 25-50 words.