As business owners, we all know that
key to fantastic sales is to let your customers have a personal experience of you. The difficulty, of course is that to give every customer that experience personally requires a tremendous time commitment of ourselves and our staff. So what do we do? One solution is to leverage our time by doing "wooing" once and then let that effort live on forever in a virtual format. It is about creating multiple products, programs, or streams of income from core of our business that can sell and propagate without our direct intervention!
But how do we do that?
By using up and coming medium of teleclasses!
By leading teleclasses (classes by telephone) you can leverage your classes in a way which will increase your productivity and profitability of your business while becoming highly visible in your field or profession. You can become expert in your field -- "go to" person! This article will provide you with ten ways to leverage your teleclasses for maximum visibility and for driving thousands of customers to your door.
If you would like to know more about what a telelcass is and how it can support your business, download this audio What is a Teleclass? (http://www.blipstudios.com/bea/teleclass_audio/teleclass_streaming.rm)
(1) Create audio recordings of your teleclasses.
Using a digital recording device such as DM-1 Recorder by Olympus or a recording service such as Maklitel.com, you can capture your teleclasses on audio, which can be leveraged in multiple ways. This recording can be used as:
-A free download on your website (people love added value and a way to get to know you when they visit your site)
-A fee-based download (The going rate for a one hour download is approximately $19.00)
-A recording transferred to a CD and used as a business card (people love to have great content to listen to as they drive or walk)
(2) Combine several teleclasses, including recordings and written content, and create an online digital library.
An online digital library is a wonderful way to allow people opportunity to buy a lifetime, annual, or month to month membership to your teleclass programs. Many people are unable to attend teleclasses due to time constraints, so an online library will allow people ability to experience your teleclasses in a self-study format. I recommend that you develop 20 solid teleclasses, record each teleclass, and combine recordings with written content converted to PDF form, before opening your library. From here you will want to continue adding new content to library each month to keep people interested and jazzed enough about what you are offering that they re-subscribe from year to year or month to month.
(3) Turn your teleclasses into an article(s) for online and hard copy publications.
Teleclasses are a wonderful opportunity to build written content which you can share with your target audience in form of an article or press release. By writing articles, you can take content from your teleclasses and put it into a format which positions you as an expert in media. This article you are reading is taken from a telelcass by title of Leveraging Your Teleclasses for Long-Term Sustainability, and I am submitting this in multiple locations on internet and to several hard copy magazines. The great thing about article writing is that your written word is then disseminated to thousands of people around globe who are in market for products and services you are offering.
(4) Take content from your teleclass, and develop a 7-10 week e-course.
Marketing studies show that it takes 7-10 touches with a client before he or she will buy from you. By writing a 7-10 week e-course (a weekly lesson delivered by e-mail) you can drop valuable tips which are related to your teleclasses into inboxes of your target market. Make sure to include information on your upcoming teleclasses in your e-course, and create an active link in course so that folks know how they can purchase a product or a program from you in future.
