2 "Subscribe To Our Free E-zine" Tell your visitors to subscribe to your e-zine. When they subscribe you'll capture their e-mail address. Every time they read your e-zine, it will remind them to return to your site.

3." Participate On Our Discussion Board" Ask your visitors to participate on your online discussion board. By participating they will meet other people. By meeting other people, they will revisit your web site on a regular basis to stay in contact with them.

4. "Sign Our Guestbook" Ask your visitors to sign your guest book. When people sign your guestbook you may get valuable feedback or constructive criticism on how to improve your web site. This may help you increase traffic to your web site.

It's wonderful when your customers appreciate you; it's even more wonderful when you can share that appreciation with others. After all, what gives you more credibility than a happy customer? And who better to spread word than that customer?

The word of day, then, is "Testimonial". Here are some tips and tricks to getting good testimonials and using them to your advantage.

1. If you get a compliment on your product or service, ask if you can get it in writing, preferably on their letterhead.

2. If you have what you feel is a good customer and you don't yet have a testimonial from them, ASK FOR ONE!

3. Regardless of how subject comes up, ask them some questions that will clarify benefit they enjoyed from your product or service.

4. Offer to put it in writing for them to save them time (and to word it way you feel is best). Naturally, you will ask them for approval of what you wrote and then, if appropriate, they can put it on their letterhead.

5. A good testimonial gives specific results; more specific better. For example, "Our productivity increased 35%" is much more powerful than "You saved us a lot of time".