Marketing: 10 High Powered Ways To Magnify Your Profits

10 High Powered Ways To Magnify Your Profits

Written by Ken Hill

1. Give your prospects a f~ree trial of your software product, service, or let them read repparttar

first chapter or two of your informational product.

Your f~ree trial or sample chapters will show your visitors that you are confident in repparttar 120281 quality of your product and lead to more sales for you by demonstrating how valuable your product is.

2. Add a bonus for purchasing your product.

Provide a unique bonus such as an ebook you've written, a consultation with you, access to your membership site, or a resource that is only available through you.

Add to your bonus's perceived value by placing an honest dollar amount to it, listing benefits for it, or by publishing testimonials for it.

You could also set up a joint venture with another business where you offer as a bonus an exclusive f~ree trial of their product in exchange for a percentage of repparttar 120282 profits (i.e., by joining their affiliate program).

3. Provide a money back guarantee.

Your guarantee will help you to get more people that are unsure about purchasing your product to buy from you.

Your guarantee could be a 30, 60, 90 day or lifetime guarantee. In general repparttar 120283 longer your guarantee repparttar 120284 more powerful your guarantee will be in getting more of your visitors to buy your products.

4. Provide your customers with specials, bonuses and discounts on your products.

This will give you an effective way to get more of your customers to buy your products on a consistent basis while also showing your appreciation for them.

5. Add testimonials for your product throughout your site's copy.

Your testimonials will help you to convince your visitors that your product will meet their needs.

Include your customer's first and last name and a link to her website along with her testimonial.

Determining Visitor Types

Written by Susan Friedmann

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending repparttar

show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with repparttar 120280

various visitor types likely to frequent repparttar 120281

tradeshow floor. 1. Definites. If you have done a thorough job of preshow marketing, definite prospects and customers will visit your booth. 2. Demonstration Junkies. Watch out for passers-by who are attracted to your booth by a demonstration or other activity. These could be valuable prospects or time wasters. Ask a few short, open-ended questions to find out. 3. Curiosity Cats. These types could be curious about anything – what exactly your company does, a graphic, who designed your booth, and so on. Do not spend too much time with someone who is just interested in repparttar 120282

design and construction of your booth or intricate details about your graphics. 4. Paper Lovers. Some people love to collect literature or just take any piece of paper no matter what it is. Are they attending repparttar 120283

show to research repparttar 120284

market for a boss? If so, they may be an influencer worth pursuing. 5. Eyeballers. These types are usually extremely friendly; they smile and their whole body language says, “please talk to me.” Questioning will determine whether or not they are prospects worth pursuing. 6. Jeopardy Gigolos. Winning contests is their passion. They are always ready, willing and able to drop a business card into a fishbowl for any kind of drawing. Contests that require more than just a business card to enter will help deter these types from finding their way onto your follow-up lists.

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