10 High-Level Tactics For Increasing Your Sales!Written by Larry Dotson
1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.
2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.
3. Keep your offers flexible. If you offer a set price for your product, you could offer people that can't afford it an optional payment plan.
4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.
5. Personalize all your e-mail messages so they get read. Include recipient's name in subject line. This will grab people's attention quickly.
SALES NEED A BOOST? TRY REVIVING "COLD" CUSTOMERSWritten by Meredith Pond
Did your high-school history teacher ever explain to you importance of taking and keeping class notes? If you followed this advice, you were likely glad you did when mid-terms came along. If you didn't take notes, you probably suffered consequences.
Well, same rule applies in business world. If you take and keep notes on customer inquiries and orders, they'll be available for you to use when you need them. If you don't, you'll probably have a lot more trouble drumming up entirely new business.
Think for a minute about how you communicate with your customers. If it's primarily by phone, have a big notepad nearby to take down names, dates, phone numbers, email addresses, questions, and other pertinent information and facts. If your prospects don't volunteer such information, ask for it. Most of them won't mind and will even appreciate your attention to details.
If you communicate with customers and prospects mainly through email (or even snail mail), you have advantage of having most of information you need already documented for you. Try creating a folder in your email program for possible or prospective clients, and save emails you get from them, even if they never place an order. Periodically when things get slow, go back to that file and touch base with those people who seemed interested but never ordered, or who did order and might consider doing it again.