2. Use a little humor in your ad copy. It could be little extra motive you need to close a sale. People are usually persuaded easier if they're in a good mood.

3. Ask your visitors questions that induce thoughts, feelings, memories and emotions that will influence them to buy.

4. Tell your visitors what their friends or family will probably think when they buy your product. People care about what other people think of them.

You have 3 options. Which will you choose? 1. Hire a full-time Sales and Marketing Director

Description: He or she understands how to attract and keep customers. Manages budgets and people, sets goals and evaluates performance. Many times must "sell" strategies and tactics to decision makers, who may have strong but wrong-headed opinions.

Pros: Knows how to build sales. Can have industry-specific experience and contacts, which may give your firm an advantage. The best will have extensive online sales marketing experience.

Cons: A huge investment, which makes this option only available to larger firms. Many times an otherwise experienced sales marketer must play catch-up to learn about tools and tactics that work on web.

Cost: It varies by experience and where your business is located. According to Salary.com, a sales and marketing director position can command $96,000/year in Chicago, $107,000/year in Boston and $103,000/year in San Diego.

2. Hire a online sales specialist.

Description: These sales consultants have built up web-specific selling expertise. He or she knows what sends online shoppers clicking away from a website and is fully versed in attracting potential customers and converting them into buyers. Can develop a sales and marketing plan, prepare budgets, implement plan and other tasks.

Pros: Should be able to tell you how to get most impact for your money. Knowledgeable about techniques that will get best results. Will first determine what needs to be done, then is connected to copywriters, webdesigners, search engine specialists and tools that can help.