Depending on topics your ezine covers, your tips could be on customer service, autoresponders, or you could provide your subscribers with a list of tips that help them to increase their sales or market their businesses more successfully.

You could also provide your readers with a list of your top tips on a specific subject such as "Top 7 Ways To Promote Your Website" or "Top Ten Ways To Promote Your Ezine."

2. Write "how to" articles.

This type of article shows your reader step by step how to reach an objective such as how to write effective ad copy, get repeat traffic, or how to write effective metatags.

3. Publish interviews.

Contact experts on topic your ezine covers and request interviews. Most people will agree as it provides them with promotion of their businesses at no cost. Publish your interviews in article format or use popular Q&A formula.

4. Write articles that focus on a current hot topic, trend or that are "seasonal" in nature such as how to increase sales during holidays.

5. Provide polls for your subscribers to partake in.

Publishing polls will help you to increase number of people that read your ezine because your subscribers will be interested in seeing results.

Your polls can also be used to help you decide on changes in your content, publishing schedule, or to decide on new things to add to your ezine.

For last two months, I've been taking Izzy (my five-month old yellow lab puppy) to puppy class. He's learned a lot about how to behave in public. And I've learned a lot about him in comparison to his classmates.

There's sedate Maggie, an English bulldog who loves to play, so long as she can stay in one place. There's shy Zeus, a rottweiler who takes awhile to warm up to new situations. There's obedient Levi, a Weimaraner who'll do absolutely anything you ask him to.

And then there's Izzy. He's entertainment--teasing other puppies, talking to everyone who stops to watch play sessions, and just being an all-around playful, clownish lab.

Just as instructor's learned what to expect from each of puppies, your readers have learned to expect something from you.

Whether out of all newsletters they get in their inbox yours is "enthusiastic one," or "serious one," or "informative one," your readers have defined you in comparison to other newsletters they read.

...................................... Readers label, like it or not ...................................... Maybe you hate idea of being labeled. Because, if your newsletter is "smart" newsletter, it can't also be "funny" one.

But, this one ingredient is actually behind more successful newsletters than any other.

That's because it's what makes your newsletter more memorable. It's what helps your readers begin to trust you--because every month they see same dimension of your personality and begin to see you as reliable.

Your readers get way too much email not to make some generalizations. It's what helps them prioritize their email. And it's what'll get your newsletter read first, last, or not at all.

...................................... You can choose your label ...................................... Now, here's good news. Your label is up to you. You're a three-dimensional, multi-faceted person and have lots of great personality points to choose from.