Of course displayed award links back to you.
There is a simple, free cgi script you can install to help with your awards application. Fast award will help weed out duplicate and broken submissions to make your review process easier. Find this free script at: http://amusive.com/scripts/
Once you have your award set up, submit your award to: http://www.award-it.com/join.html This award site will give you plenty of submissions from people interested in your award.
2. Create a free ebook and offer all who download right to distribute it on their site or ezine. If you do not have ebook software, you can have an ebook created for free at : http://www.ebooks-made-easy.com/
Once you have your ebook you an distribute it at software sites such as: http://www.zdnet.com/downloads/ http://www.freewarehome.com
Don't forget free ebook directories such as: http://www.ebook2000.com/cgibin/links/add.cgi http://www.ebookdirectory.com/
3. You could distribute your own screen savers. Just incorporate your site's name and web address in this screen saver. You could create a digital file with your logo and web address and incorporate this file into screen saver with other images.
Here is a screen saver creator that will allow you to create as many screen savers as you wish to give away. These screen savers are distributable as .exe files. It is completely free and it is acceptable to use this software for business purposes. You can even create games with this software. http://www.flashwiz.co.uk/body.asp
If you create a free screen saver, you can submit them to software sites and screen saver sites such as: http://www.wulfert.com/input/submission_saver.html http://www.taynet.com/formmail/addition.html
4. You could give away email. Everyone.net will allow you to give away email with your domain. It is a web based email and you will be allowed to rotate your banners on service page. http://www.everyone.net/