2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your business valuable intelligence for your business

3. Enhance power of your ad copy benefits by using attention getting words, highlighting keywords, using color, bolding key phrases, underlining, etc.

4. Give your visitors tons of choices so they don't get feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc.

By far biggest reason most web sites don't sell as much as they could is due to a single problem. The words on their opening page don't do their job.

On Web, you only get a few seconds to grab new visitors and keep them. If wording on your opening page is falling down on job, no one will stick around long enough to buy. Your site is finished before it even gets started.

Over and over again, everywhere I go on Web, I see sites that are shooting themselves in foot. The opening page has too little information to hold a visitor. Or opening page has plenty of information, but it is too hard to make heads or tails of. Or opening page has too much information, so much that new visitors get lost.

Given few seconds visitors spend on a new site, they just don't have time to carefully study a site's copy to figure out what owner intends for them. Your copy needs to IMMEDIATELY hit visitors squarely between eyes.

Here's how to do it.

Distill what you have to offer down to your most popular and powerful product or service. Don't throw a whole selection of products at new visitors. Just give them one good one they can sink their teeth into.

Next figure out one most powerful advantage your product or service gives customers. Also think about what kinds of visitors are most likely to buy. Once you have these two things in mind, you're ready change your copy so it grabs visitors and makes them buy.

Give Your Page a Headline. Start your page with a headline in big type. Begin your sentence with an action word. Look at title of this article. "Make this one change to your web page and double and triple your profits."

I don't say "here are 27 ways," I just promise you one. Then I give you a powerful benefit this change can bring. Do you want to double and triple your profits? Absolutely. Most people continue to read article.

The same principle works for your opening web page. A big, fat, exciting headline is quick and easy to read. It pulls people into copy that follows it.