10 Eye Popping Ad Copy Secrets

Written by Robert Kleine

1. Use a hand written letter on your ad copy instead of text. Writerepparttar ad on a piece of paper, scan it and publishrepparttar 108060 ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Showrepparttar 108061 problem picture and then beside it, showrepparttar 108062 picture ofrepparttar 108063 resolution torepparttar 108064 problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also listrepparttar 108065 dollar value beside each bonus. People will feel they're getting a good deal and it will increaserepparttar 108066 value of your product in their minds.

6. Hire a famous person to endorse your product or service. Make surerepparttar 108067 person is well known to your target audience. Include their picture and statements on your ad copy.

“Super Adjectives” Boost the Power of Your Copy

Written by Karon Thackston

By Karon Thackston © 2004 http://www.learn-copywriting.com

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power inrepparttar adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.

Look at these examples to see what I mean:


Great Top for Hot Summer Days

When it’s hot outside, this top will help keep you cool. Made of cool nylon, you’ll love how it sheds moisture. Available in four pastel colors.


Perfect Tank Top for Hot Summer Days

Whenrepparttar 108059 temperatures are steamy outside, this tank will help keep you remarkably cool. Made of breathable 100% nylon, you’ll love how it sheds moisture. Available in four spring-fresh colors.

Seerepparttar 108060 difference? The latter paints a more vivid picture ofrepparttar 108061 tank top thanrepparttar 108062 former.

Try this…


The Prestige Collection is a unique selection of ceiling fans available at Hastings Home Center. The Prestige Collection offers allrepparttar 108063 quality craftsmanship, and dependable performance, you expect from Hastings along with styles so pretty they take ceiling fans torepparttar 108064 next level – and dress your home for any occasion.


The Prestige Collection is a distinctive selection of elegantly designed ceiling fans available exclusively at Hastings Home Center. The Prestige Collection offers allrepparttar 108065 expert craftsmanship, and whisper-quiet performance, you expect from Hastings. In addition, you get styles so stunning they take ceiling fans torepparttar 108066 next level – and exceptionally dress your home for any occasion.

What’srepparttar 108067 difference? Why arerepparttar 108068 “afters” so much more powerful thanrepparttar 108069 “befores”? Because compelling adjectives were used. Adjectives letrepparttar 108070 reader know more aboutrepparttar 108071 product and develop a connection with it. But boring ordinary adjectives aren’trepparttar 108072 answer. You need Super Adjectives to entice your readers. For example, instead of just “cool nylon,” we say “breathable nylon.” The colors aren’t just “pastel colors,” they are “spring-fresh” colors. When you read that, you begin to envision whatrepparttar 108073 colors look like. They aren’t deep, dark colors. They are delicate shades found duringrepparttar 108074 springtime.

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