2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show problem picture and then beside it, show picture of resolution to problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list dollar value beside each bonus. People will feel they're getting a good deal and it will increase value of your product.

This is one of marketing principles that doesn't seem to be taught successfully. Too many times, "marketing gurus" will promote a type of marketing that has worked for them to exclusion of all other types of marketing.

Now type of marketing they promote may very well have worked well for them, but it is folly to believe that one marketing method and one marketing method only will work for every product or service everywhere. This just is not reality as marketing methods can be as unique as products and services that are marketed.

Innovation, creativity and flexibility are needed in any type of marketing efforts. Trying several types of marketing is usually best method of eliminating marketing methods that fail, and determining which marketing methods are successful.

Online business or any type of business for that matter demands perseverance and determination. Perseverance and determination are also promoted heavily by marketing gurus. However, perseverance and determination does NOT mean sticking with a marketing method that is incorrect for product or service or NOT producing any results. It does not mean continuing self-defeating marketing methods over and over at a loss each and every month.

To prove a point about misconceptions sometimes promoted by marketing gurus and misconceptions others may have about perseverance in general, I've used two actual case studies below:

A. Case Study #1 is a young male who started an online business many years ago promoting marketing resources and marketing strategies. He had many fine offerings that were of great value, as he spent much time and energy researching and developing resources. He read many manuals from marketing gurus, who stressed a lot on list building and e- mail marketing.