10 Eye Popping, Jaw Dropping Ad Copy Secrets!

Written by Larry Dotson

1. Use a hand written letter on your ad copy instead of text. Writerepparttar ad on a piece of paper, scan it and publishrepparttar 101225 ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Showrepparttar 101226 problem picture and then beside it, showrepparttar 101227 picture ofrepparttar 101228 resolution torepparttar 101229 problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also listrepparttar 101230 dollar value beside each bonus. People will feel they're getting a good deal and it will increaserepparttar 101231 value of your product.

6. Hire a famous person to endorse your product or service. Make surerepparttar 101232 person is well known to your target audience. Include their picture and statements on your ad copy.

Ask Mr. D on Banner Exchange

Written by Bill Daugherty

Dear Mr. D,

I recently joined a banner exchange. This is my first venture into banner advertising and I was shocked to see my banner getting a measly .3% click-through rate.

Is this a normal ratio or do I just have a lousy banner?


Clickless In Seattle


Dear Clickless,

Back inrepparttar good old days (three or four years ago) it was easy to get surfers to click on banners. Today that has changed dramatically, banner advertising has hit hard times.

But even in today's climate, a .3% click-through rate is extremely low. I haven't seen your banner, so I don't know if it is lousy or not. But here are some tips to follow when creating your banner.

* The text should consist of only a few words that offer a clear message.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use