2. Offer something that is really free. If people go to your site and what you said was free really isn't, you'll lose their trust and they won't buy anything.

3. Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them.

4. Entice people to link to your web site by giving them something free in return. This'll increase your ranking in some search engines.

5. Trigger your reader's emotions in your ad copy. Example, if you sell a book on gambling tips, tell them feelings they'll get when they win money.

Jay Conrad Levinson, author of Guerrilla Marketing said, "Content is king. Provide what your competitors are not providing. Give your visitors information of value. People aren't as interested in you as what they are in learning."

Here are 6 ways to keep them coming back for more.

1. Contests/Giveaways

Offer a contest or give away a free prize. People love to win stuff. Your award doesn’t need to be big or costly to be effective. You could give away something as simple as a free consultation or an ebook to winner. A great contest idea is to ask visitor to answer a survey of questions about their interests in your products or services and then they are entered into contest for free. By having them answer a survey, you automatically get feedback on what your potential customers are looking for.

2. Updated Content

It’s good to offer your visitors a place where they can view updated industry related news on your site. If you have a potential customer visiting more free relevant free information you offer better. Here are some sites where you can get free updated news and content.

FreeNewsFeed.com - Provides eBusiness and Technology headline news feeds from E-Commerce Times and general technology news headlines from around world. http://freenewsfeed.newsfactor.com/

MagPortal - Has over 200 categories to choose from, so you can select listings that closely match your users' interests. New articles are normally added to feeds within one business day of their publisher placing them on web, so feeds are a good source of current information that can improve stickiness of your site. http://magportal.com/help/free_feeds/

Moreover.com - Moreover is a news feed application that sends fresh news headlines to websites. The best source of dynamic news content available on web. http://w.moreover.com/

NewsIndex - With News Index Personalized News Ticker you decide content, not merely by some vague topic like sports or business, but can focus down to exact area of interest for your visitors. http://www.newsindex.com/tickercust.html

3. Polls

Visitors often like to give their opinion about something. Offering a quick one or two question poll that changes every couple of days is a great way to keep them interested and coming back to your site. Here are some sites that can help you set up a poll for your website.

Mister Poll - Add interactive polling capabilities for your visitors. Claims to be Internet's largest online polling site. http://www.misterpoll.com/

Pollit.com - Add surveys, polls, guestbooks, and an ad rotator to your site for free to increase interactivity for your visitors. http://www.pollit.com/

Votations - Polls, surveys, quizzes and database forms are free with many options and with an easy and fast four step setup process. http://www.votations.com/

Zoomerang - Zoomerang has more than 100 professionally-designed survey templates to choose from, including those for business, education, community, and personal/social. http://info.zoomerang.com/

4. Guestbook/Forum/Chat