A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and
planning requires decision and focus. The decisions must be well thought out and
focus must be spot on. According to most successful marketers, those that write down their goals are more likely to succeed than those that do not. Whether success is from
actual 'writing' of goals or simply 'having' goals is not clear. But what is clear is that 'setting' a goal is a key component of success.
Most would not set out to reach a destination without goals much
same one would not plan a trip without a map. Create a set of goals and a system [plan] to follow and use it.
Set your goals and establish a plan. If you are marketing on
Internet your website can be a key tool. Decide how you are going to use this sales tool to your benefit.
It is said that, on average, we are exposed to 3000 advertisements a day. It is also said that 90% of this advertising is forgotten in 72 hours. So your first goal is to create an identity that will make an impact first time out. If this can be accomplished you are ahead in
game.
We are living in
'information age' where
hunger for information should be embraced. The explosive growth of
Internet is a powerful reinforcement to
fact that content really is king. The majority of people will tend to ignore advertising but continually seek news and knowledge. Use
Internet to your advantage by packaging with good content.
The intention is to increase
opportunity for success of every business promotion with
aim of giving
consumer an advertising piece that is memorable.
Your strategy for a Marketing Miracle:
Goals: Set your goals - what is
end result of your marketing? Is it to sell 1000 widgets?
Research: Define your market - who are you trying to reach? Define
method - how are you going to reach your market?
Plan/Organize: Find
best ways to reach your identified target audience. Then choose
best methods to reach your targeted market. By not doing so you are liable to spend a lot of money advertising in all
wrong places. Lay out your plan in a manner that will provide best results
Test: Test your plan and track your advertisements and promotions. See what is successful. Depending on your testing results you may need to make revisions.
Market: Below are places that will expose your marketing plan and promotion to
masses.
Articles or Press Release Submissions - By writing articles and submitting them to ezines and newsletter editors, for inclusion as a feature article in their ezine/newsletter. You will be able to end
article with a "byline" or "resource box" which is a few sentences about your online business, and with a hotlink to your site. There are tens of thousands of PR outlets if your article gets included in just a handful of these article submission sites; you could find your article in front of a few hundred thousand readers!