10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Written by Fabian Lim

Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.

So, you need to carefully develop your e-mail marketing campaign with great care.

Here are 10 steps you can use to develop a successful e-mail marketing campaign:

Step #1 - Definerepparttar purpose of your e-mail campaign

Whilst this step may seem pretty obvious, you will be surprised at how many e-mail marketing campaigns are carried out without a clear purpose or goal.

This is especially prevalent with online newsletters or e-zines - many don't providerepparttar 109542 reader any valuable or useful information.

So, start your e-mail campaign right - by first defining a clear purpose or goal.

Step #2 - Develop a clear call to action

A call to action is a specific set of instruction(s) contained withinrepparttar 109543 e-mail withrepparttar 109544 sole purpose of leadingrepparttar 109545 reader to take a specific action.

Here's an example of a call to action: "Click here to download your f~ree Special Report"

Withrepparttar 109546 introduction ofrepparttar 109547 CAN-SPAM act and advancement in SPAM filter technology, it is difficult enough these days to get your e-mail pass SPAM filters, yet alone opened and finally read.

It would be a sheer waste of time for both your reader and yourself if you didn't create a clear call to action in your e-mail.

Step #3 - Personalize your e-mail message

Use your full name inrepparttar 109548 From: field rather than your company's name.

And use your recipient's name inrepparttar 109549 subject line.

This will increaserepparttar 109550 "open rate" of your e-mail (The "open rate" isrepparttar 109551 percentage of e-mails opened against e-mails successfully delivered), because recipients will more likely open and read e-mails from people they recognize.

Personalization will also reducerepparttar 109552 probability ofrepparttar 109553 e-mail being mistaken as SPAM.

Step #4 - Develop an interesting subject line

It's true.

First impressions DO count in e-mail marketing!

If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your readers attention.

The reason's really simple.

If your subject line does not appeal torepparttar 109554 reader, your e-mail will not get opened and your e-mail campaign will fail miserably.

Is the "IronPort" Whitelist Actually An Extortion Tactic Targeting Small, But Legitimate Email Marketers?

Written by Jim Edwards

It appears that Mr. Gates' prophetic prediction that charging marketers to send email acrossrepparttar Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true.

According to CIO Today, Microsoft is now employing "IronPort Anti-Spam Technology."

"IronPort" is a paid "white-list" for people who send "mass email" (including newsletter publishers, ezine publishers, affiliate managers, mini-course operators, and basically anyone who has a list of opt-in emails).

If you send any type of email where you do a broadcast to everyone on your list, this applies to you.

If you want your email broadcasts to get through their filters, you must pay a hefty fee and post a "bond."

Here are some facts about this developing story:

1. They charge by how much email you send a month, butrepparttar 109541 minimum charge is a: $375 Application Fee, plus $500 Annual License Fee, plus $500 "Bond" fee. That's $1,375.00 just to get inrepparttar 109542 game.

If you want to seerepparttar 109543 complete breakdown, go here https://www.bondedsender.com/fees.jsp

2. If you go overrepparttar 109544 "complaint" threshold of 1 complaint per month, then they will debit $20 from your bond fee for each complaint to "fine" you for being naughty.

Now that sounds good onrepparttar 109545 surface, but here's a scenario to try on for size:

Your competitor / enemy / Net "psycho" signs up for 50 fr~e email accounts at HotMail and complains about you every month when you send your newsletter.

49 complaints (50 - 1 allowed complaint) times $20 a complaint comes out to $980 in fines.

Now, can you disputerepparttar 109546 fines? Sure, absolutely!

But how much will you lose in time, energy and effort disputingrepparttar 109547 allegations? (My guess is, a whole lot more than that.)

You can check out allrepparttar 109548 "rules" here https://www.bondedsender.com/fees.jsp

Here arerepparttar 109549 details ofrepparttar 109550 program straight fromrepparttar 109551 horse's mouth... https://www.bondedsender.com

Here's my take on this whole thing (which dropped on me out ofrepparttar 109552 blue today):

First, don't get me wrong... I hate sp~m with a passion!

I spend at least an hour a day fighting it (down from 3 hours a day just a few weeks ago before I shut down about 2 dozen email addresses that got harvested by spambots overrepparttar 109553 last few years).

With that said, this whole "IronPort" thing sounds and smells to me like "white list" extortion.


Here'srepparttar 109554 basic premise: "Pay to get your email through our filters, or else you runrepparttar 109555 very likely risk of not getting your email through at all."

In fact, here's a *direct quote* from their website https://www.bondedsender.com/faqs/sender.jsp:

<-- Start Quote -->

"What happens if I don't bond my email? You're rollingrepparttar 109556 dice and taking your chances with spam filters, black lists and bulk folders. Some days all of your email may be delivered; other days 30-50% could be blocked."

<-- End Quote -->

Kind of reminds you of a cheesy mafia movie on late night TV:

Me: "Hey Bugsy, what happens if I don't pay my 'protection' money this month? What if I stand up to you and refuse to pay?"

Bugsy: "Well, maybe nothin' will happen to you becauserepparttar 109557 Boss ain't payin' attention when I tell him you decided not to pay. Onrepparttar 109558 other hand, maybe I'll just smack you around a little bit... or maybe-- I'll BREAK YOUR LEG with this baseball bat! Go ahead and not pay us... then we'll see what happens!"

Now, back to my question: "Why should I have to pay a huge fee to send email to people who have opted in to my lists?"

The argument from Microsoft (and soon to be other ISP's) is thatrepparttar 109559 uncontrolled sp~m onrepparttar 109560 web is costing them a lot of money to deliver email nobody wants to read.

Well, if that'srepparttar 109561 case, aren't email users shelling out cash or credit to pay their ISPs for email services (mine charges me $40 a month for cable), or paying for free services like HotMail or Yahoo Mail through viewing advertising on every page?

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