Please consider this article for your website or newsletter - printed or virtual. Permission to reprint if byline stays intact and links are activated on
Internet. You may make minor formatting changes or correct any typos. If you use it, please notify me and send a copy of your publication.TITLE: 10 Easy Ways To Promote Your Website For Cheap Or Free AUTHOR: Jen Merkel, Freelance Writer WORD COUNT: 1,482 URL: http://jenmerkel.bravehost.com Mailto: jen.merkel@cox.net
"10 Easy Ways To Promote Your Website For Cheap Or Free" © 2004 Jen Merkel
You've built your website and you're quite proud of it. The graphics look nice, it has a few interesting pieces of information and it showcases your subject perfectly. But how do you draw people to it and get that hit counter climbing without breaking
bank? You’ve got your meta tags in place but you just can’t afford to pay
humungous fee to be a featured advertiser on a mega-search engine. Here are a few easy and quick ways to publicize your website which are either cheap or free.
1. Link Exchanges
One of
most effective ways to get traffic moving into your site is to list it as a link on other sites of interest to your target market. If you don't already know of another site similar to yours, just do a Google search using a few appropriate keywords. By using Google to do a search on
words "link exchange" you will also find entire sites – some free, some with a fee – with directories of sites willing to exchange links. Once you find a site, see if they have a links page and scan it to make sure yours would be a good fit. Usually instructions on exchanging links are somewhere on
website, but if they're not simply e-mail
webmaster or site owner and ask if they have a link exchange program. Be sure your site does not compete with theirs. After all, you will have to reciprocate with a link to their site on your own. Corporate sites don't normally do link exchanges, you will have much better luck with a site owned by an individual or small business. If you don't have a banner, you can create one for free online. A very user-friendly site for this is www.addesigner.com, but there are several others out there as well.
2. Join a Web-Ring
Web-Rings are a way of driving traffic to your site from others similar to yours. You simply place a web-ring banner on your home page using specified HTML code and you’re automatically part of
network. When a visitor clicks on
web-ring banner at one member’s site, they are directed to
next site in
web-ring, potentially yours. There are some things to consider when joining a web-ring. For example, when one of your site’s viewers clicks on your web-ring banner, they are being directed off your site onto someone else’s. If you join a web-ring, find one matching
interests of your target market that doesn’t have a large number of members competing with you. For example, if your site sells aquariums, join a site for tropical fish enthusiasts rather than one with for people who sell pet products.
3. Host a Contest
Everyone loves to win a contest, and if yours offers something of value to your target market you can spark a lot of interest. The prize doesn't have to be big - maybe a $10.00 gift certificate, a set of books, a pretty piece of jewelry you purchased on closeout, or of course one of your products. You may be able to get prize donations from your link partners or others in your network simply by offering them credit and a link on your site throughout
contest. It's also smart to offer extra entries to a contestant if they refer someone else – word of mouth (or e-mail) is extremely powerful!
4. Win an Award
This may take some legwork on your part, but it could be well worth it in
end. If your site is rich in content and appealing to
eye, you have a good chance of winning some sort of web award. Simply do your Google search on "website award" or "site of
day" and research
links for application procedures. If you win,
payoff will be
privilege of posting an award banner on your home page for all to see. The site hosting
award will literally be sending visitors to you by way of a link.
5. Put a Link in Your Signature Line
The easiest and quickest way to get publicity for your site is to put a link in your signature line. Every e-mail you send will announce your site, and including an enticing one-line ad such as "enter our contest to win a $10.00 gift certificate" will likely increase your traffic.
6. Join an E-mail Group
In case you aren't familiar with e-mail groups, they are basically networks of people with a common interest or purpose, using e-mail to communicate to each other. Using a single e-mail address, you can send a message to a whole group of people with interests similar to yours. Rest assured, no matter what your target market is, there is an e-mail group for it. It is important to keep in mind that most frown upon advertising and all ban spamming, however you are usually allowed to put a link in your signature line and make special announcements. Just be sure you actually contribute to
discussion - don't just assume you can use
list for free advertising or you will be shunned very quickly. Two of
most popular websites for e-mail groups are Yahoo Groups (http://groups.yahoo.com) and Topica (http://www.topica.com), both of which offer free memberships.