2. Make your visitors feel comfortable at your web site. Give them your main business address, your visitors may not trust you if you're using a P.O. box.

3. Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers an extra convenience without having to contact you.

4. Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted.

All my life, I've worked in offices or restaurants or other places far from home. Now, for first time, I am telecommuting. Sometimes I love it, sometimes I hate it. Here is my diary:

Week one: Bliss. Peace. Self-contained, self-sufficient. I have all I need right here in my home. I never again have to run for 6:30 a.m. bus. I never have to return to cube farm. This is day I've been dreaming of. Did I mention quiet? No interruptions. The cat is beside me and only sounds in room are purring and keyboard tapping. Sigh.

Week two: What is happening? Why won't anybody help me? Am I invisible? My PC crashes every hour. The techno- wizards back at office keep ignoring my panic-stricken e-mails. I've scoured web for an answer. I've gone on message boards and picked brains of complete strangers. And still crashing continues. The cat cannot help. The mailman cannot help. The noisy guy in apartment upstairs cannot help. I am ALL alone.