Use ads that you've tested and that have proven to be effective in getting you more subscriptions.

You'll be able to get a greater response from your ads because you've already fine tuned them before swapping.

2. Write articles.

You'll be able to get more new e-zine subscribers that enjoy your writing and that are interested in topics you write about.

3. Swap an article.

You could swap exclusive articles, or you could swap one of your reprint articles if you don't have time write a new exclusive article.

4. Swap a "thank you" page recommendation.

You'll be able to successfully get more new subscribers through other e-zine publisher's recommendation of your e-zine.

Only recommend e-zines that offer valuable content to their subscribers. You don't want to start off on wrong foot by recommending something that is sub-par.

5. Swap a recommendation in your welcome message.

Swap your recommendation with a publisher that offers a bonus, and delivers it in her welcome message.

Her new subscribers will be looking for her bonus in her welcome email, giving her recommendation of your e-zine more exposure.

Here we go!

Category #1: The absolute hard way of writing articles.

Let me pick a topic for an article: “Brest Cancer.” This subject is a very serious matter and one that will make many people read and even publish.

But I have absolutely no knowledge about it or experience in any shape or form. Actually, only information that I have is from my friend’s mother who has gone through this horrible experience.

I’m going to take *lazy-way-approach* and I’m going to write an article about it without doing any research. My article is going to be based on little bits and pieces of information on this subject available in my brain. But mostly, it would be my thoughts expressed through my opinion.

So I start writing article.

Shortly after, I stumble across a big problem. I can’t finish it. My brain is working extra hard but I can’t even form a single sentence. I struggle day and night to make it sound intelligent, but what else can I do when there’s a very little information available in my brain.

Finally, I somehow finish article on Breast Cancer, which consist mostly of my thoughts and my opinion about it with very little or no facts at all.

What would quality and acceptance level of my article be?

People, such as myself, who have no knowledge about it will read it and will take it as granted. But what’s going to happen when I offer it to ezine publishers to include it in their newsletters or offer it to webmasters as content for their websites?

The most probable ezines and websites to publish my article would be ones directly related to subject. But, what’s going to happen when their publishers read my article?

Since they have an abundance of knowledge on subject or they can quickly check their resources and compare them to my article, they would immediately recognize my level of knowledge on subject – or lack of it.

Conclusion: why struggle writing about something that we know very little or nothing about?

Category #2: The intermediate way of writing articles.

Let me pick a topic for another article: “Internet Law.” A topic that would definitely get attention of many Internet marketers. But I don’t have much knowledge about it!

So, instead of falling into Category #1 and throwing down my opinion about it, I’ll do an intensive research and I’ll gather as much as useful information as possible supported by facts.

I’ll even contact some sources directly affected by it or involved with it to gather some original information, instead of depending entirely on reports published by others.