10 Benefits Of Starting An Online Community!

Written by Larry Dotson


1. People will revisit your web site to participate on your discussion board or chat room. They will meet other people with similar interests and your web site will become a hang out were they can chat.

2. You'll be able to communicate with your visitors. They'll begin to trust you and get to know you on a more personal level. People will purchase products quicker from somebody they already know and trust.

3. You can learn important information about your visitors by readingrepparttar conversations they have. They may chat about your web site or products. With this information you could learn to market your products more effectively.

4. You could answerrepparttar 125081 questions your visitors ask in your online communities. You'll become known as an expert by givingrepparttar 125082 answers to their questions. This will give you and your business more credibility.

5. You could teach a free online class using your chat room. This will give you an expert status and increase traffic to your web site by offeringrepparttar 125083 free class.

Surviving the LookSmart Carnage

Written by Kevin Gee


While many have whined and cried overrepparttar recent changes at LookSmart, I’ve decided on a different approach. Don’t get me wrong; I dislikerepparttar 125080 changes just as much asrepparttar 125081 next guy.

Simply put, I sincerely questionrepparttar 125082 value of a LookSmart listing withrepparttar 125083 exception of being listed in MSN. With that said, let’s evaluaterepparttar 125084 situation and take a look atrepparttar 125085 stats. Quite possibly it’s not as bad as you might think knowing that there are other good engines and directories out there.

I’ll have to admit I was a bit shaken whenrepparttar 125086 changes first occurred and after several cups of coffee and a few temper tantrums I was able to sit and ponderrepparttar 125087 situation. Not long after doing so, I did a bit of research and I was able to see things a bit more clearly.

I’ve heard several opinions that state “the only people upset withrepparttar 125088 changes arerepparttar 125089 fly-by-night (so-called) SEO companies.” This in my opinion is absolutely not true and I wonder how much LookSmart is shelling out to have people post such blatant blathering. The truth ofrepparttar 125090 matter is that most SEO firms have clients of various sizes with varying advertising budgets. Some ofrepparttar 125091 smaller clients simply cannot afford this piracy and most SEO companies (large or small) either cannot or are unwilling to spend these valuable advertising dollars. Especially for something that would make them LookStupid…

After doing a bit of research here is what we’ve found to be true and accurate. First we decided to find out just how large LookSmart’s reach really is. It appears to be smaller thanrepparttar 125092 Zeppelin blimp they claim to have floating aroundrepparttar 125093 Internet. Using WordTracker we find that LookSmart is garnering less than ˝% of total Internet searches. This doesn’t include their partners so lets take a look at that also.

LookSmart’s partner sites withrepparttar 125094 exception of MSN don’t send us much traffic either based on server logs. The minor LookSmart partner sites either have 2nd or 3rd page LookSmart listings or they are placed in very obscure places. In order for users to see these listings they must first customizerepparttar 125095 search engine to include these listings or click a separate tab to get to this “Alternate” database. Not very good placement is it?

Let’s talk aboutrepparttar 125096 big partner MSN for a minute also. While LS listings appear front and center on MSN (below sponsored listings), Inktomi and Overture results are still present.

Overture’s results are placed inrepparttar 125097 top 3 “sponsored sites” listings whenrepparttar 125098 keyword bid amount has exceededrepparttar 125099 15 cent LookSmart price and Inktomi results are shown either mixed in with or afterrepparttar 125100 LookSmart listings. What does this tell us?

Well, after much calculation and studying we have determined how much traffic loss we would see if deciding to Opt-out of LookSmart’s new program. For our clientsrepparttar 125101 average traffic loss would be about 6%. While being a significant number, it is nothing we can’t overcome. How many of those 6% are actually converting is another question that must be evaluated. Are you thinking yet?

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