Here are some benefits having an eBay Store can provide your business:

1. More Profits - According to eBay, sellers with eBay Stores see an average of 25% increase in their total sales within three months of opening store. You will also save on listing fees since store fees are significantly lower than auction fees on eBay. EBay also offers storeowners promotional offers and free subscriptions to some of its services.

2. Regular Customers - People who buy from your eBay Store are more likely to turn into regular customers if you provide excellent customer service after sale.

3. Professionalism and Credibility - A professional looking eBay Store makes you look more professional as an on-line seller. An image of professionalism adds to your credibility in customer's minds. As an added benefit, an eBay Store gives you access to eBay's Business Resource Center, where you can download templates for professional looking business cards and much more.

4. Save Time - eBay Store special features, such as longer listing periods and automatic re-listing, will save you time.

2.Don't exclude buyers from foreign countries or with free email accounts like Hotmail or AOL. Ultimately, you are only hurting yourself. In some categories best buyers are located in a different country than you are.

3.Keep your ads simple. If you confuse buyers, they will either by-pass your offerings, or leave you negative feedback because they read something into your ad that you never meant to be there.

4.Don't attempt to increase your profits by a few dollars by charging excessive postage. Buyers are not stupid. They realize what you are trying to do and most will avoid your auctions like plague.

5.Give your customers all facts to bid intelligently. Don't tell them you will figure out what postage will be after auction ends. Tell them in your ad what class postage you use and what actual amount will be.

6.Don't discriminate against buyers who don't have a perfect feedback record. As long as you have good business procedures in place (such as waiting an appropriate period of time for checks to clear), there is no need to look downward at buyers whose reputation might have been damaged just because they got a bad deal. It happens to everyone and someday it will happen to you.

7.Don't discriminate against buyers who have little or no feedback. Remember, you were in same position at one time. Once you have been in business for a while you'll learn that a buyer with little or no feedback is no more likely to screw you than one with a shooting star.