We all know you only get one chance to make a good first impression. That is why all your marketing materials need to relay a sharp, professional image. Remember, Don't be tempted to use "Cookie Cutter Marketing". A sharper, more professional image is what you need to present in order to beat out your competitors and land new business.
Put yourself in your potential customer’s shoes and really look at your message.
Does your ad say basically
same as everyone else in your field?
Is it similar in layout and design?
This is what I refer to as "Cookie Cutter Marketing". Realtors are notorious for using basically same old advertising techniques and design as next realtor - across country!
What makes any of them stand out as any better than other? Nothing.
Occasionally, one realtor will stand out from his/her peers by using a different type of advertising. These ads are known as Image Ads and portray a more knowledgeable, personable, trusting individual that you feel more secure in contacting.
They stand out from their competition because their ads are totally different and relay a more interesting content which catches recipient’s attention.
Image advertising is not new. All major corporations have been using it for decades.
It is what makes you want to buy Nike over other running shoes.
Just Do It! made them millions in sales. So remember…
You need to capture your recipient’s attention and then deliver your message in a manner that makes them want to contact YOU. Using full color post cards are a great way to deliver your message in an effective mail campaign. Don't be tempted to print them yourself or buy in bulk.
