10 Amazing Product Selling Formulas!Written by Larry Dotson
1. Sell your products at a wholesale price to retail web sites. You could sell them individually or in bulk.
2. Set up joint ventures with other businesses to sell your product to new customers. They can introduce it to their customers for a set price.
3. Allow other web sites to sell your product for a set commission. They can take a percentage of sale and send you rest of order to drop ship.
4. Sell your product through an affiliate program. You just pay people a set commission for each of their sales or click throughs.
5. Sell people rights to reproduce your product. You could sell them straight out for one price or collect royalty payments from each sale they make.
Geek Speak II - The AwakeningWritten by John Warzecha
Geek-Speak or techno-babble is pervasive. It seems that we are so impressed with our technical knowledge and expertise that we forget our audience. As I stated in my first article "Geek- Speak," it is important to simplify, simplify, simplify. This applies, not only to e-mail or on-line business, but to everyday usage as well. Recently I observed a salesman in a computer store mesmerizing an elderly couple with his techno-babble. They had come into store looking for a computer for some very basic needs. The salesman was very impressive with his knowledge. He talked about clock speed of computer. He compared various processors and showed them 3-D Graphics capability of computer. Then they were told about 56K,V.90 modem, that they could get a DVD ROM and that, if they wanted to, they could upgrade from 64MB of RAM to 128MB of RAM. It was obvious that he knew product extremely well. His technological knowledge was encyclopaedic. Just as impressive was his monumental lack of knowledge of customer. He never listened to them at all. They smiled and agreed with his evaluation, thanked him for his time, and proceeded to look at other products. A few minutes later same salesman cornered another couple and proceeded with same techno- babble or Geek Speak. A few minutes later this same elderly couple were approached by another salesman who offered assistance. They seemed reluctant to talk to him. I could only assume that they were afraid of same barrage of Geek -Speak that they had been subjected to before. His first question to them had nothing to do with computer other than asking what they were looking for. During next thirty minutes he talked to them about their interests. He discovered that they had a son in Australia and a daughter in England, not to mention an extended family throughout North America. They informed him that they were both history buffs. He also found out that she enjoyed cooking. He discovered that they would like to stay in closer touch with their family. This was one thing that he focused on.. Not once did he talk about DVD, RAM, ROM, clock speed, or pixels on a screen. They had heard about e-mail but never really investigated possibilities. They had believed that they were past point of obtaining any serious knowledge of computers. The first salesman reinforced this belief that computers were too complicated.