Ten Activities for Better Mortgage Marketing/By Jay Conners
1. Business Cards
It is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at very least. Have them on you at all times, and keep a supply in your car just in case. When doing business with someone, don’t give them just one business card, give them two, and ask them to refer someone to you.
2. Mailers and Reminders
Keep a tickler file handy on all of your customers birthdays, kids birthdays, and anniversaries. Send them a card to wish them well on their special occasion. They won’t be expecting it, making them all more appreciative, it also keeps you in their thoughts, reminding them that they know a mortgage specialist that they can refer should topic ever arise. It also gives you a reason to send out more business cards and keep them circulating. Remember, average home owner refinances, or purchases on average every three years, so it is important to stay in front of your customer.
3. Phone Numbers
Giving your phone number to your customer seems obvious, but it is equally important to give them your cellular phone number as well as your work number, and let them know that they can feel free to call you at any time, this will personalize relationship you have with your customer and give them a comfort zone where they feel as though they can really trust you.
4. Become Active
Become active in local organizations and charities, here are a few examples:
•Chamber of Commerce •Rotary •Lions Club •Networking Groups •Church •Local Youth Athletic Associations
Wear your company’s logo, It doesn’t hurt to have a few polos or dress shirts in your wardrobe with your company logo on it for attending special events or just going out to lunch, lets face it, it’s free advertising, and it shows that you take pride in company that you work for.
6. Body Language
Your body language can speak volumes. Always smile when it’s appropriate, and speak clearly and slowly so that people will understand you. Eye contact is also very important when talking to people, it lets your client know that you are very confident in what you do, and that you believe in what you are saying. It is also important to be empathetic when appropriate as well, sometimes it is better to listen than to speak. Not everybody is in ideal situation, so it is important that you understand where they are coming from, and exactly what they will need.