10 Activities For Better Marketing

Written by Jay Conners


Ten Activities for Better Mortgage Marketing/By Jay Conners

1. Business Cards

It is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day atrepparttar very least. Have them on you at all times, and keep a supply in your car just in case. When doing business with someone, don’t give them just one business card, give them two, and ask them to refer someone to you.

2. Mailers and Reminders

Keep a tickler file handy on all of your customers birthdays, kids birthdays, and anniversaries. Send them a card to wish them well on their special occasion. They won’t be expecting it, making them allrepparttar 145354 more appreciative, it also keeps you in their thoughts, reminding them that they know a mortgage specialist that they can refer shouldrepparttar 145355 topic ever arise. It also gives you a reason to send out more business cards and keep them circulating. Remember,repparttar 145356 average home owner refinances, or purchases on average every three years, so it is important to stay in front of your customer.

3. Phone Numbers

Giving your phone number to your customer seems obvious, but it is equally important to give them your cellular phone number as well as your work number, and let them know that they can feel free to call you at any time, this will personalizerepparttar 145357 relationship you have with your customer and give them a comfort zone where they feel as though they can really trust you.

4. Become Active

Become active in local organizations and charities, here are a few examples:

•Chamber of Commerce •Rotary •Lions Club •Networking Groups •Church •Local Youth Athletic Associations

5. Apparel

Wear your company’s logo, It doesn’t hurt to have a few polos or dress shirts in your wardrobe with your company logo on it for attending special events or just going out to lunch, lets face it, it’s free advertising, and it shows that you take pride inrepparttar 145358 company that you work for.

6. Body Language

Your body language can speak volumes. Always smile when it’s appropriate, and speak clearly and slowly so that people will understand you. Eye contact is also very important when talking to people, it lets your client know that you are very confident in what you do, and that you believe in what you are saying. It is also important to be empathetic when appropriate as well, sometimes it is better to listen than to speak. Not everybody is inrepparttar 145359 ideal situation, so it is important that you understand where they are coming from, and exactly what they will need.

The Teamwork Alphabet

Written by Susan Friedmann


What differentiates a great trade show exhibit from a so-so one? The booth staff! The best displays are manned by a coordinated team working together to ensurerepparttar exhibit’s success, rather than a haphazard handful of employees who happened to be available that week. How do you transform your staff members into a strong team? Just remember your ABC’s. A: Assign creative, intelligent, and enthusiastic people to trade show duty. B: Begin early to be adequately prepared forrepparttar 145353 show. C: Create goals and objectives forrepparttar 145354 show. D: Determine benchmarks forrepparttar 145355 show, both for individuals and forrepparttar 145356 entire team. E: Establish a time-frame for each ofrepparttar 145357 benchmarks. F: Find ways to makerepparttar 145358 trade show fun and exciting for all staff members. G: Get upper management involved to makerepparttar 145359 show a success! H: Highlight each team member’s strengths with appropriate job assignments. I: Identify how team members can support each other to reach team goals. J: Justify all trade show activities: Are they helping your team achieve their goals? K: Knock off any practices or behaviors that keep your team from succeeding. L: Last minute contingencies require advance planning and coordination.

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