1-800-Get-Rich Can Toll Free 800 Number Domains Pay Off?Written by Mike Banks Valentine © October 28, 2004
The toll free number 1-800-Get-Rich belongs to Resorts Casino Hotel in Atlantic City. Perfect vanity number for a casino, right? Well apparently not. Their website shows actual numbers, 1-800-438-7424 for marketing department of Resorts Atlantic City. Those NUMBERS are nowhere near as memorable as is mnemonic device of letters representing those numbers on telephone keypad. It makes you wonder, did casino have bad luck (no pun intended) or receive bad publicity for their 800-Get-Rich phone number?Doing a Google search for 1-800-GET-RICH returns several spoof articles using toll free number to make light of get rich quick schemes. Seems as well suited to a casino as to satire, since gambling represents ultimate get rich quick scheme. But on web there's a another element to toll free numbers you must consider. 800 numbers are used as domain names which seem to stick in our memory as a web address just as well as a phone number. Resorts Atlantic City Hotel Casino should buy domain name www.1800getrich.com and assign that marketing department toll free 800 vanity number to Casino. The domain name is for sale as of this writing if you visit that web address. You can be certain that current domain owner knows that toll free vanity telephone number is owned by Resorts International Hotels www.resortsac.com which matches domain www.1800getrich.com. It has to be enticing to think a large corporation may want his domain. The casino owns toll free number but isn't using mnemonic for it. Makes you wonder about history of domain name, since WHOIS records show it was reserved only this past May of 2004, AND history of vanity number since it is going unused, at least on web site. Hmmmm... There are vanity phone number resellers online that actually specialize in providing 800 numbers with matching domain name for those seeking consistent branding for their business. Clearly this is simply a marketing ploy by savvy 800 number vendors, as those domains may be full of hyphens and may cost more than they should due to perception of value-added.
| | Choosing Domain Names for Professional Sites: Six GuidelinesWritten by Syd Johnson
A professional or business site is one where primary purpose of site is to facilitate business transactions. You can sell items directly online or exclusively offline, but result is same. You want customers to buy products and/or service directly from you. To create a domain name for this type of website here are a few guidelines: 1. Shorter is better 2. Make name easy to pronounce 3. Think long term 4. Stick to Categories and Topics 5. Do a trademark search 6. Always have a tag line Shorter is better If you want to make real money online, try to keep your domain name as short as possible. In online world, choices of where to shop and get information is overwhelming. A shorter name will instantly be memorable. It is always easier to remember short words and phrases. A shorter name is good for word of mouth advertising online and offline. Customers can easily remember the URL and therefore they’re more likely to pass it on and return to website. The name will also stand out when it is printed on brochures, business cards and other business collateral. Liz, Dick, Kate, Feds are all examples of our incessant need to reduce every term in English language to three syllables or less. Easy to Pronounce If you want a short name, you must be very creative. To be creative and strategic make sure that your domain name is easy to pronounce. It is perfectly acceptable to create a name from scratch, but it must sound like a real word when you try to say out loud. Any three or four syllable term will do a long as it easily rolls off tongue. If you are at a loss for words, try writing a description of your product or service on paper. This is a very easy way to come up with those little words that you can use without losing meaning of what you’re trying to say. You can also use a dictionary and a thesaurus to come up with additional words. You can also choose a longer word but shorten it or use acronyms only. When you decide on a domain name, say it out loud a few times. If it doesn’t sound right, go back to dictionary and try again.
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