Choosing a web designer can seem like a daunting task. They come in all shapes and sizes – from freelancers working at home to glossy new media agencies, and there is as much variation in prices and service as there is in size.
So how do you choose right one for your business?
Select Your Marketplace
Firstly, decide what market your would like to select from: local , national or overseas.
If you would feel more comfortable meeting your designer, and running through your project face to face (maybe it’s kind of project that needs to “evolve”) ,and your ethos is “quality of service” rather than “Pile ‘em high, sell ‘em cheap” then a local web designer is for you. They can usually provide better back up, and be able to meet face to face to discuss your project and iron out any problems should they occur.
If you are a bit more budget conscious, then it makes sense to select from a “wider pool”. Getting quotes from designers across your country will usually obtain a more competitive quote. What you lose in face-to-face service is made up for in cost savings, and all but largest web projects can usually be sorted out via telephone and email these days.
For extremely cost conscious and value for money orientated (some would even say “brave”!) there is overseas market. If you know exactly what you are looking for and can explain your project thoroughly and clearly in writing, then there are huge savings to be made. But what you save in price is invariably countered by having to do a little more work on your side – particularly when it comes to communication!
Finding Web Designers
To find a list of local web designers consult your Yellow Pages (or equivalent) or do a web search for “web designer “ + “your area”. Looking further a field, you can do a web search or check out directories such as www.recommended-web-designers.co.uk . For overseas designers, go to web sites such as www.elance.com or www.rentacoder.com, latter offering benefit of escrow and arbitration services.
Draw up a shortlist
Draw up a shortlist of 3 or 4 designers to speak to. You can do this by visiting their websites, getting a feel for type and size of business they are and looking at their online portfolio. Then call them – ask them questions about type of clients they work for, timeframes and any other technical questions you have. Get a feel for how they communicate – whether they are on same wavelength as you.