… that’s World we live in, and life we lead.
Who, more than anyone, has grasped this concept of high-energy, turbo-boosted lifestyles than…. sales, business and marketing industry?
They are dominating virtually every aspect of our lives, often subliminal, subconsciously - but always effectively.
This drives passion inside us, acting as catalyst which results in our eagerness, need, often greed - to make impulse decisions, instantaneous purchases…. many of which are regrettable.
Hands up those of us who have never bought something on spur of moment, then later wished they hadn’t??
It’s not all our fault.
Whilst we must hold ourselves partly accountable, society too, but we mustn't forget experts all around us who are preying on our weaknesses - to make ‘that’ sale.
It’s all about…..
‘BUY NOW - Limited Stocks’. ‘ Sale Ends SOON’. ‘ Offer Won’t Last Long’. ‘ This Deal Closes Tomorrow’. ‘Price Goes Up At Midnight’. ‘Get It While You Still Can’. ‘One Day Sale’.
It’s all very clever marketing and sales techniques - nothing illegal (not usually), some might say not even immoral.
Here’s a little ‘hint’ about morality of ‘sales’……….
Where I live, I am constantly bombarded with Sales and Special Offers, just like many other countries.
I will see an advertisement offering me a 75% discount off normal price of a set of dining room furniture.
Sounds good so far - that’s one hell of a saving - 75% off. This means I pay only one quarter normal price.
However, and here’s catch…….. retailer, part of a large chain, has at some time in past few months, at one of their outlets / stores (usually one of their smallest, and least popular) - placed a ‘higher than normal’ price on items for a short period.
So - usual price in usual stores would be $2,000
But they applied a ‘special’ price at a small, unpopular store of $3,500 - for same items.
Advertise 75% OFF (but hidden in small print they refer to price at this ‘one’ store, where item was on sale there for a few days.
SO - here’s bottom line.
If it REALLY was 75% off - ‘usual’ price of $2,000 - you would pay just $500
However, as they are using this special price from just one of their outlets, you pay 75% off this ‘adjusted’ price of $3,500 - which is $875…. So you are in fact, paying much more than what real discount should be.