'Set' your Products to Sell

"'Set' your Products to Sell" If you spend any length of time selling products on Internet, you’re going to find out that it’s very hard to sell “very low priced” products.

What? Why is that? You’d think that people would LOVE to pay Very Low Prices for products! Well, that’s true, when they’re getting value for their money. But there is one thing that will make your customer back up so fast, they’ll have to make a “beeping” noise, like a big truck in reverse: Shipping charges. Ah, yes. Shipping Charges. The bane of Internet Retailer. Ground shipping, air, motor freight. Residential delivery surcharge. Shipping insurance charge. Signature release charge. They get you coming and going. (Literally!). We sell brand name products on Internet using Drop Shipping method. We have genuine wholesale distributors who will fill our single-item orders by wending products we sell DIRECTLY to our customers from warehouse, with our business name on package. Very low cost and effective. BUT…they still have to charge us shipping, which means we still have to charge our CUSTOMERS shipping. Normally, that’s just fine. Internet customers understand shipping charges, and with most products, it’s not even an issue. However, what happens when you have a site that sells an “accessory” type product that goes along with your general product line, but only costs about $5 retail? A customer comes along and wants to buy that inexpensive accessory, but during process of completing order, they realize they are going to have to pay about $7 in shipping. Ouch! $12 for a $5 accessory? Don’t think so. So what do you do? Are you going to deprive your customers of “accessories” that go along with your general product line, and possible lose that customer’s attention for good? Not your first choice, is it? There’s a way around this problem for many types of products. Suppose your site sells those cool Velcro-type dart boards that parents love to give their kids, because Velcro tips won’t put holes in walls, or in other kids either, for that matter. The dart boards come with a supply of plastic darts. However, we’re talking about KIDS here. Plastic darts break. They disappear. They go running off down road taped to tail of neighbor’s cat. Someday, little Johnny is going to want to play darts with a Dart Set that has no darts. There will be crying involved; I have three kids and a grandson, and I know that sound.

Credit Cards And Doorway Page

Visa and MasterCard are both trying to improve their credit card verification system to cut down on fraud. Visa said, "...while just 6 cents of every $100 spent with Visa cards as a whole is fraudulent, that number jumps to 24 cents for Web transactions." Although MasterCard declined to reveal how they are going to work out a more secure system until this weeks CardTech- SecurTech show in Las Vegas, this is what Visa plans for their 3D secure system: "Based in part on Arcot Systems Inc.'s TransFort payment authentication software, 3D Secure enables card-issuing banks to confirm a card holder's identity to an online merchant during checkout process. When a shopper on a PC or a Wireless Application Protocol-enabled phone is ready to check out, Arcot technology launches a pop-up screen where customers are required to enter a password after they enter their credit card information. The password is authenticated, not by site, but by bank that issued customer's Visa card, before transaction can go on." A doorway page is built to rank high for a particular keyword or search phrase. When your doorway page is visited by searcher it simply has a "click me" button which links to your web site. The major search engines accept these pages as long as end result does provide what searcher is looking for. If you are discovered to be using doorway pages for irrelevant keywords you can expect to have your entire domain unlisted. For instance, one of our doorway pages is built to rank high for search term -netobjects 5 download---which is quite acceptable because when searcher gets here he can download a trial version of software from our site. If however, it weren’t available for download then we would risk wrath of all powerful search engines. Once you have selected your keywords and phrases (about 50 would be normal) you need to build a doorway page for each keyword and ideally, for each major search engine. All major engines look for different keyword density in text, title and description so you need to do some research by doing a search using your chosen phrase or keyword and studying top 10 results at each engine (if you can spot them, study high ranking doorway pages). Make notes of how many times phrase or keyword is used in title, description and body text. Is it used in header text etc? Once you have built a picture of what your doorway page should look like you can build it using your favorite html editor.