'Set' Your Products to SellWritten by Chris Malta
"'Set' your Products to Sell" If you spend any length of time selling products on Internet, you’re going to find out that it’s very hard to sell “very low priced” products.
What? Why is that? You’d think that people would LOVE to pay Very Low Prices for products! Well, that’s true, when they’re getting value for their money. But there is one thing that will make your customer back up so fast, they’ll have to make a “beeping” noise, like a big truck in reverse: Shipping charges. Ah, yes. Shipping Charges. The bane of Internet Retailer. Ground shipping, air, motor freight. Residential delivery surcharge. Shipping insurance charge. Signature release charge. They get you coming and going. (Literally!). We sell brand name products on Internet using Drop Shipping method. We have genuine wholesale distributors who will fill our single-item orders by wending products we sell DIRECTLY to our customers from warehouse, with our business name on package. Very low cost and effective. BUT…they still have to charge us shipping, which means we still have to charge our CUSTOMERS shipping. Normally, that’s just fine. Internet customers understand shipping charges, and with most products, it’s not even an issue. However, what happens when you have a site that sells an “accessory” type product that goes along with your general product line, but only costs about $5 retail? A customer comes along and wants to buy that inexpensive accessory, but during process of completing order, they realize they are going to have to pay about $7 in shipping. Ouch! $12 for a $5 accessory? Don’t think so. So what do you do? Are you going to deprive your customers of “accessories” that go along with your general product line, and possible lose that customer’s attention for good? Not your first choice, is it? There’s a way around this problem for many types of products. Suppose your site sells those cool Velcro-type dart boards that parents love to give their kids, because Velcro tips won’t put holes in walls, or in other kids either, for that matter. The dart boards come with a supply of plastic darts. However, we’re talking about KIDS here. Plastic darts break. They disappear. They go running off down road taped to tail of neighbor’s cat. Someday, little Johnny is going to want to play darts with a Dart Set that has no darts. There will be crying involved; I have three kids and a grandson, and I know that sound.
Don't Get Taken by a Fake Distributor!Written by Chris Malta
"Don't Get Taken by a Fake Distributor!" When you're a small business starting out on Internet, or even when you're an established 'Net business, you NEED drop shippers. Why? Because working with drop shippers eliminates need for you to carry expensive inventories. You don’t have to rent a warehouse, hire employees, establish accounts with UPS and FedEx, etc. You can sell best brand names on earth from your home computer, and make good money at it. Distributors who drop ship send products you sell directly from their warehouse to your customer, with your business name on it. All you do it take order from your customer and pass it to distributor. You keep difference between wholesale price distributor charges you, and retail price you sell to your customer for. Of course, there are a lot of places out there that want you to THINK they are wholesale drop shippers. They’ll set up accounts with, say, 10 real drop ship distributors. Then they’ll call themselves something like “GetYerStuffHere.com”, and claim that THEY are wholesale drop ship distributor. Then it’ll go like this: GetYerStuffHere.com will place advertising all over Internet proclaiming to be greatest source that ever existed for all kinds of great products, and they’ll drop ship all those products to your customer. You’ll get all excited because YOU can actually place everything from Sony electronics to Coleman Camping gear on your web site and sell it. GetYerStuffHere.com will charge you an account setup fee, to cover their “processing”. (Note: REAL wholesale distributors almost NEVER charge you an account setup fee ). GetYerStuffHere.com will send you a nice, shiny list of products and show you where to get product images and descriptions to place on your web site. You’ll get all excited, and put all this great stuff on your site, set your prices so that you can make a profit over what GetYerStuffHere.com. You’ll launch your site, and you hardly sell a thing. Huh? What happened? Nobody’s buying! You can’t survive on just a few orders a month! Disappointed and discouraged, you start to go out and check other web sites that carry same products. Maybe they have better images. Maybe they have cooler descriptions. Maybe their pages look nicer. You find that it’s none of those things. So what DO you find? The other sites’ PRICES are lower. A LOT lower. You just got nailed by one of most popular scams on Internet. GetYerStuffHere.com took you for a couple of hundred dollars in exchange for a CD full of product images. They may have even locked you into a contract where you have to pay them every month to be a “member” of their “distributorship”.