Which means, search engine optimization (SEO) and targeted link building are top marketing tactics today that are worth your investment. You can certainly choose one or other, but here's why we recommend you do both:

SEO services are all about getting you best possible search engine positioning. Although search engines are used by close to 80% of population online today to find resources, currently they index less than 40% of Internet overall. Which means that more than 60% of all Internet resources cannot be found through search engines at all.

This raises question: 'If people can't find resources they want through search engines and directories, how DO they find them and where do they look?'

Description: Do you know that most corporate web sites make NO money for companies that own them? This article explains steps involved in seeking out these 'Dead Sites'. It shows reader how to find and 'Monetize' these sites for profit.

Copyright 2002 (c) Dave Hertner, All rights Reserved. Permission is granted to electronically reprint following article, in your publication, e-book or web site, as long as there are no changes made to copyright info and resource box is included with article.

Please contact author at: mailto:effectus@cyberwealth-institute.com if this article is used. Please include publication location information.

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"Monetizing a Company's Web Site"

by Dave Hertner © Copyright 2002 All Rights Reserved

Do you know that most corporate web sites make NO money for companies that own them? They simply set up this elaborate whiz-bang site that is intended to provide information to public about products or services they offer.

What a bunch of phooey!!

A web site should not exist if its sole purpose is anything other than to make money for entity that owns it.

I don't know whether or not you noticed or not but for me there were costs involved in creation and maintenance of my web site.

I work for a large company that receives about 35,000 visits to its website per year. They have a web master who gets paid about $50,000 per year and he does a beautiful job in maintaining a beautiful web site. This translates into a cost of $1.43 per visit. How long would you and I last in business if we had to pay $1.43 to each person who visited our site?

One day I went to president of company and asked him how much web site was earning firm. He just sort of blinked. "The web site isn't a revenue generator" he said. I asked him if he knew what an 'Unrealized Asset' was. I got a blank stare and 'a you are starting to waste my time' look.

This is a VERY common occurrence!! You would think that in this day in age people running these large companies would be utilizing every mechanism within company to generate additional revenue. This is just not case.