'How to Achieve High Rankings in the Search Engines'

Written by Sue Doughty

A frequent question asked is "Why do some people achieve a high search engine positioning and get plenty of traffic while others do not? Simple. The people who have high search engine positions inrepparttar major search engines selected keywords that many people are searching with and placed those keywords inrepparttar 128165 body of their content correctly. This is what is known as search engine optimization or keyword optimization.

Search engine optimization will be one ofrepparttar 128166 most important investments you will make. Whether you decide to take onrepparttar 128167 project yourself or hire a professional service, we highly recommend search engine optimization before you submit torepparttar 128168 search engines.

Keywords: Do's and Don'ts

Here are some tips on how to optimize your web pages and achieve high search engine rankings for your web pages using keywords, meta tags2 and effective copy writing. This article is best suited forrepparttar 128169 webmaster orrepparttar 128170 author ofrepparttar 128171 web site content. It is usuallyrepparttar 128172 webmaster who is responsible for making sure that pages are search engine ready. This article contains web page code snippets (SHOWN IN THIS TYPEFACE) given as examples to follow. Although this article is technical in nature, it is vital to anyone who wants to achieve a high search engine ranking.

Use of Keywords

Keywords and keyword phrases must occur often and nearrepparttar 128173 beginning ofrepparttar 128174 TITLE tag,repparttar 128175 DESCRIPTION and KEYWORDS meta tags andrepparttar 128176 BODY5 of your web pages. The more frequentrepparttar 128177 keywords appear andrepparttar 128178 nearer they appear torepparttar 128179 beginning ofrepparttar 128180 tags and pages,repparttar 128181 greaterrepparttar 128182 chance of achieving high search engine positioning.

The tags3 that are most important for page optimization are (inrepparttar 128183 following order):

1. The TITLE tag

Example: Plumbing Supplies Company

This isrepparttar 128184 most important tag on your web page. It should begin withrepparttar 128185 most important search phrase users will enter to find your site. It is more important thanrepparttar 128186 content and it is more important thanrepparttar 128187 description or keywords meta tags. Users searching for "plumbing supplies² will stand a greater chance of finding your site usingrepparttar 128188 above title than if it were:

Plumbing Supply Company

2. The DESCRIPTION meta tag


Use a plain English sentence of no more than 40 words for your description. Again,repparttar 128189 description should begin withrepparttar 128190 most important keywords. Search engines will often userepparttar 128191 contents of this tag to display results of a search. If there is no description meta tag thenrepparttar 128192 search engine will attempt to build one fromrepparttar 128193 content atrepparttar 128194 top ofrepparttar 128195 body ofrepparttar 128196 page. Words like "Back Next Products Support² won't mean anything to users reading search results. Also do not use a list of keywords as a description. Search engines will see this as an attempt to achieve a high ranking and will probably penalize you and your site may appear much lower onrepparttar 128197 list as a result.

3. The KEYWORDS meta tag


Althoughrepparttar 128198 keywords meta tag is important, most search engines will derive keywords fromrepparttar 128199 actual content of web pages. Nevertheless, you should includerepparttar 128200 keywords meta tag in all pages you want indexed. Do not "spam4²repparttar 128201 search engines by repeating keywords. If you do you will most likely be penalized with a lower ranking or even banned altogether. Additionally, only use keywords that appear inrepparttar 128202 actual content ofrepparttar 128203 page. Ifrepparttar 128204 search engines detect that you are trying to score a high ranking by using keywords that have nothing to do withrepparttar 128205 content ofrepparttar 128206 page then you risk being penalized or banned.

Discover How To Rank No. 1 on Yahoo And Google Without Spending A Dime

Written by Shahnaz Rauf

Yes friends I finally made it!

Go to Yahoo.com or Google.com and type `viral ebooks` inrepparttar search box. Out of 5940 results my site www.snzeport.com is at No.1, Similarly,

- For `customizable viral ebooks` it is no. 1;

- For `customizable ebooks with resell rights` it is No.2;

- For `free customizable ebooks` it is No. 4 on Yahoo;

- For `customizable ebooks` one of my articles published on another site comes in No.5, my own site is at No. 11;

- And forrepparttar 128164 very popular search term `resell rights` out of 99400 results, my site is at No.279 on Yahoo (I have noticed traffic coming even from my 279 position!) Thoughrepparttar 128165 full impact is yet to be seen. It happened without spending a single dime- in fact without any conscious plan on my part. The power ofrepparttar 128166 sub-conscious perhaps? For your benefit I am revealingrepparttar 128167 exact steps I took and you can to. Just keep in mind this is not a magic potion. Don’t look for overnight results: 1. Your Keywords – You may re-read my articles on keywords available at: http://www.snzeport.com/articles.htm thoughrepparttar 128168 bare essentials are:

- Select descriptive keywords for example I went for `viral ebooks` instead of just ebooks;

- Use your main keyword as your page title – ierepparttar 128169 name with which you save your page on your html editor – if you are using MS Front Page, or insertrepparttar 128170 title in your meta tags;

- Use your main keywords in your headings;

- Write a descriptive text using a sensible sprinkling of your keywords.

2. To submit my site to allrepparttar 128171 major search engines,

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