'5 Power Tips To Double Your Online Sales'

Written by Michael Southon

"How Can I Double My Sales?" - that must berepparttar silent prayer of thousands of webmasters.

There are two ways to do it: you can either double your traffic or you can double your conversion rate.

Let's say you have a conversion rate of 2% (1 sale for every 50 visitors) and you get 100 visitors a day - you're getting 2 sales a day. You could get 4 sales a day by increasing your traffic to 200 visitors a day.

But you can getrepparttar 127343 same result - with your existing traffic - by doubling your conversion rate (2 sales for every 50 visitors).

Here are 5 ways to double your conversion rate:

(1) Direct Response: Make sure your website is a 'Direct Response Website'. A DRW is a site whererepparttar 127344 only options are to Buy, Bookmark, or Leave. The more options you give your visitor,repparttar 127345 less likely they are to buy.

(2) Free E-Books: Include Free E-Books as bonus gifts with your product. This can easily double your sales - especially ifrepparttar 127346 Free E-Books are genuinely useful. Here are some places you can find Free E-Books:

http://www.free-ebooks.net/ http://www.ebookdirectory.com/ http://www.ebooksnbytes.com/download.html

(3) Testimonials: Make sure you have plenty of testimonials on your website. Preferably, they should be from customers who have achieved results from your product (e.g. more traffic, more sales, saved time etc).

(4) Follow Up: You've probably heard this over and over again but it's worth repeating - people have to see you your message about 7 times before they buy. The biggest mistake you can make is to try and sell your product onrepparttar 127347 first contact alone.

Leverage Avoidance Values for Irresistible Selling

Written by Peter Murphy

The most gifted influencers know that to be highly persuasive they must appeal torepparttar values ofrepparttar 127342 person they are speaking to.

What are values? Values are filters that everyone uses to help make sense of allrepparttar 127343 information we must process before we make a decision. When you appeal to a person's values you speak directly to their decision-making criteria.


In simple terms, values are what is most important to us. If you ask yourself: what is most important to me about having a new car? You will discoverrepparttar 127344 key issues that you consider when buying a car. Your prospects will also pay attention to their values when you present your offering.

Ask your prospects what is most important to them and they will tell you their values, it is then up to you to structure your conversation around what matters to them.

So if they value ease of use and simplicity - don't waste their time talking about advanced functions. Instead spend extra time and go into great detail explaining all there is to know about how easy it is to userepparttar 127345 product.

By talking about what your prospect considers most important you will grab their attention and quickly find out if your offering is for them. And this is as far as most people get with their persuasion skills. There is a further step however.

Avoidance Values:

When you also discover and appeal to what your client wants to avoid, you become an especially valuable advisor. Everyone has avoidance values i.e. what is important to avoid. Inrepparttar 127346 example of buying a car, it could be wanting to avoid costly maintenance, high insurance premiums andrepparttar 127347 disapproval ofrepparttar 127348 neighbors.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use