"How Can I Double My Sales?" - that must be silent prayer of thousands of webmasters.
There are two ways to do it: you can either double your traffic or you can double your conversion rate.
Let's say you have a conversion rate of 2% (1 sale for every 50 visitors) and you get 100 visitors a day - you're getting 2 sales a day. You could get 4 sales a day by increasing your traffic to 200 visitors a day.
But you can get same result - with your existing traffic - by doubling your conversion rate (2 sales for every 50 visitors).
Here are 5 ways to double your conversion rate:
(1) Direct Response: Make sure your website is a 'Direct Response Website'. A DRW is a site where only options are to Buy, Bookmark, or Leave. The more options you give your visitor, less likely they are to buy.
(2) Free E-Books: Include Free E-Books as bonus gifts with your product. This can easily double your sales - especially if Free E-Books are genuinely useful. Here are some places you can find Free E-Books:
http://www.free-ebooks.net/ http://www.ebookdirectory.com/ http://www.ebooksnbytes.com/download.html
(3) Testimonials: Make sure you have plenty of testimonials on your website. Preferably, they should be from customers who have achieved results from your product (e.g. more traffic, more sales, saved time etc).
(4) Follow Up: You've probably heard this over and over again but it's worth repeating - people have to see you your message about 7 times before they buy. The biggest mistake you can make is to try and sell your product on first contact alone.