“Super Adjectives” Boost the Power of Your Copy

Written by Karon Thackston

By Karon Thackston © 2004 http://www.learn-copywriting.com

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power inrepparttar adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.

Look at these examples to see what I mean:


Great Top for Hot Summer Days

When it’s hot outside, this top will help keep you cool. Made of cool nylon, you’ll love how it sheds moisture. Available in four pastel colors.


Perfect Tank Top for Hot Summer Days

Whenrepparttar 108059 temperatures are steamy outside, this tank will help keep you remarkably cool. Made of breathable 100% nylon, you’ll love how it sheds moisture. Available in four spring-fresh colors.

Seerepparttar 108060 difference? The latter paints a more vivid picture ofrepparttar 108061 tank top thanrepparttar 108062 former.

Try this…


The Prestige Collection is a unique selection of ceiling fans available at Hastings Home Center. The Prestige Collection offers allrepparttar 108063 quality craftsmanship, and dependable performance, you expect from Hastings along with styles so pretty they take ceiling fans torepparttar 108064 next level – and dress your home for any occasion.


The Prestige Collection is a distinctive selection of elegantly designed ceiling fans available exclusively at Hastings Home Center. The Prestige Collection offers allrepparttar 108065 expert craftsmanship, and whisper-quiet performance, you expect from Hastings. In addition, you get styles so stunning they take ceiling fans torepparttar 108066 next level – and exceptionally dress your home for any occasion.

What’srepparttar 108067 difference? Why arerepparttar 108068 “afters” so much more powerful thanrepparttar 108069 “befores”? Because compelling adjectives were used. Adjectives letrepparttar 108070 reader know more aboutrepparttar 108071 product and develop a connection with it. But boring ordinary adjectives aren’trepparttar 108072 answer. You need Super Adjectives to entice your readers. For example, instead of just “cool nylon,” we say “breathable nylon.” The colors aren’t just “pastel colors,” they are “spring-fresh” colors. When you read that, you begin to envision whatrepparttar 108073 colors look like. They aren’t deep, dark colors. They are delicate shades found duringrepparttar 108074 springtime.

Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions

Written by Scott Stevenson

There are many tactics and techniques that go into converting visitors into buyers. However, this article will prove to you why creating an “interactive” sales letter will berepparttar most critical weapon in your modern marketing arsenal to accomplish this.

Most Internet Marketers rely on their savvy copywriting techniques and persuasive skills learned overrepparttar 108058 years fromrepparttar 108059 offline print world. These concepts go back torepparttar 108060 1920’s, where person-to-person dialog took a backseat due torepparttar 108061 new mass media platform to pushrepparttar 108062 sales message in various advertising forms. Today, Internet Marketers assume this is stillrepparttar 108063 only option when it comes to “online” sales letters, sincerepparttar 108064 reader is not physically present and cannot give immediate corrective-feedback.

In a minute, I’ll tell you why this will be their downfall…

Your sales letter is your voice to convey your benefits and offerings torepparttar 108065 masses. The only reason a visitor is even at your site is to see if you have a solution to their problem. Effectively convince them that you haverepparttar 108066 solution for a reasonable price, overcome any objections and you getrepparttar 108067 sale! Simple. Right?

“Wait a minute! How do I know what’s most important to each different visitor. How do I convince an unknown reader that I have their solution?”

Good questions. You may have one product with various benefits, or many different affiliate products which you promote. Which benefit or product should you focus on so that each specific visitor has no choice but to rip out their wallet and start spewing out credit card numbers?

Read this part carefully –

All persuasive sales letters (no matter how hypnotic and enticing) must anticipaterepparttar 108068 mindset and views ofrepparttar 108069 visitor. As a copywriter, you’ve been givenrepparttar 108070 task of being a mind reader. You are forced to write your sales letter in such a way that it answers every possible question and objection. And when possible, triggerrepparttar 108071 emotional desire that was brought with each visitor. This can be quite daunting, considering that each visitor has their own specific desires and questions relevant to their unique situation. Butrepparttar 108072 bottom line is -- you must satisfyrepparttar 108073 visitor's quest for meaningful, relevant information before they will say “yes!”

Now I am going to unveil a powerful and exclusive formula to do just that. Discoverrepparttar 108074 hidden desires deep insiderepparttar 108075 minds of each and every one of your visitors. You will haverepparttar 108076 all-knowing power of what each wants from you.

All that you have to do is masterrepparttar 108077 “super-amazing-advanced-top-secret proven technique” real live salespeople all overrepparttar 108078 world have used for years to dig out that elusive customer desire. They ask!

That’s right. The “corrective feedback” to strategic questions allows any sales person to drill-down to identify and focus on exactly whatrepparttar 108079 customer is looking for and not waste each other’s time inrepparttar 108080 process. The main goal in any corrective feedback dialog is to narrow downrepparttar 108081 customer’s problem -- and to provide a solution.

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