All I Really Needed to Know About List Building | I Learned From Stephen King!
I have always been an avid reader of Stephen King's writings over years, he's one of few authors that I can safely say I have read everything he has written. Granted, I am a couple of years behind, but I do manage to catch up as I get time and opportunity to read him.
Most of his work is pure fluff or entertainment but some of his writings (Different Seasons comes quickly to mind) is some of Best Writing America has produced in last 50 years or so. In same light, (in my humble opinion) Stephen King is one of best writers America has produced in last 50 years.
Totally underrated mainly because of 'genre' of his writing - he's perfect example of a 'stereotyped writer' outperforming many of stereotypes most critics find that brings down his writing. Once you have been typecasted, it's extremely difficult to break out of mold that many people, rightly or wrongly, have pigeon holed you into.
Regardless, whether you're on '+' or '-' side of Stephen King... I am firmly in '+' column... you should look at him for his 'list building' techniques!
Stephen King and List Building? What's up with that?
List building is all about building a direct personal relationship with your contacts, prospects, or subscribers. Readers must feel a direct connection with you; someone they can trust and relate to in an one-on-one situation.
Your communications should have this friendly, causal feel as if you're talking to a close confident or pal. It must touch your reader on a purely personal level or you will not succeed in building a good relationship.
Stephen King, in many of his books' Post Scripts or Author's Forwards, speaks directly to his readers. These communications are friendly, chatty, and intimate - like direct conversations with a close contact over a cup of hot coffee on a Misty Maine Morning. Constant Reader please listen up, I have something to tell ya!
Over years, no doubt, these 'Direct Letters' to his 'Constant Readers' have built up a fierce loyal readership that probably has more of a direct correlation to his sales than many people would admit or could imagine.