“How To Pluck Fresh New Ideas For Writing Killer Sales Copy...Straight Out Of Thin Air!”.

Written by Craig Garber

If you want to improve your writing, you probably spend a fair amount of time reading a variety of "How To Write Good Sales Copy" kinds of information.


You probably subscribe to a handful of newsletters like mine... you've read a few ofrepparttar classic copywriting books by Claude Hopkins... John Caples... or Victor Schwab, and... you may have even read some "modern-day" books by guys like Dan Kennedy... Gary Halbert... and Joe Sugarman.

And this is good -- you're definitely going downrepparttar 143953 right track here.

Keep doing this, because knowledge applied inrepparttar 143954 right direction, really is powerful.

And in case you missed it...

The key word here, is... "applied"!

Anyway, what I want you to do right now, is to...

Completely Stop Reading These Books!

At least for a while anyway.

You see, you may not know it, but you could learn just as much -- if not more -- about writing effective sales copy, by reading fun stuff too, like fiction.

No, I'm not kidding, and let's face it, you also get a lot more involved and emotionally attached torepparttar 143955 characters in a good novel, then in a good "How To" book, any day.


See, I just finished up a few AWESOME novels, and I'd like to show you what to look for when you're reading a good novel, and how to use this information to easily learn how to improve your sales copy.


O.K. then.

The first book I want to tell you about is called "Motherless Brooklyn", by an author named Jonathan Lethem, who's actually from Brooklyn.

If you like a good old-fashioned murder / mystery / adventure and suspense book, only one that takes place in modern times, then grab yourself a copy of this book -- you won't be sorry.

It's like a spy thriller, only there's no spies in this one -- just petty thugs and slick Brooklyn street hustlers.

Anyway, here's why I loved this book: Check out how well this guy writes, from page 155:

“The four of them wore identical blue suits with black piping onrepparttar 143956 legs, and identical black sunglasses. They looked like a band that plays at weddings. Four white guys, assortedly chunky, pitched inrepparttar 143957 face, with pimples, and indistinct. Their car was a rental. Chunky sat inrepparttar 143958 backseat waiting and whenrepparttar 143959 two who'd picked me up crushed me intorepparttar 143960 back beside him, he immediately put his arm around my neck in a sort of brotherly choke hold. The two who'd picked me offrepparttar 143961 street -- Pimples and Indistinct -- jammed in beside me, to make four of us onrepparttar 143962 backseat. It was a bit crowded.”


I mean, how much cooler do you get than that?

Notice how Lethem's writing:

Short, stacco sentences! Lethem's writing exactlyrepparttar 143963 same way he'd be talking, if he was telling you this story in a conversation, instead of writing it.

Descriptive as all get out! He tells you whatrepparttar 143964 guys looked like... he gives you a visual and psychological anchor, by telling you they also resembled a band that plays at weddings... and... he also gives you an overview of their physical characteristics.

Andrepparttar 143965 thing is,repparttar 143966 physical attributes he's describing, are vivid and stereotypical enough, that you can start picturing other visual, physical, and personality characteristics typically associated with people who share these same "trademarks".

This guy's simply brilliant!

He’s specific! They're not just "blue suits", they're "identical blue suits with black piping onrepparttar 143967 legs, and identical black sunglasses".

Being specific makesrepparttar 143968 entire scenario much more believable and life-like. (Justrepparttar 143969 same way it does when you're writing your sales copy.)

Do you see what my point is, about all this?

If you don't, then you're really missing out on a very valuable lesson here.

See, each of these techniques Lethem's using in his fiction writing, arerepparttar 143970 same techniques you should be using in your sales copy.

They get your prospects more involved withrepparttar 143971 message you're trying to deliver. And, if your prospects are actually taking time out of their lives to devote some mental "shelf-space" to you and your message... it brings them closer to you, and... closer to...

Buying From You!

Another book I just finished reading, is "Holes" by Louis Sachar.

My older son had been after me to read this book, andrepparttar 143972 truth is, I'm sorry I waited so long.

Winning The Customer Through Weakness

Written by Ray L. Edwards

There is a saying in my country that goes something like this: "A fisherman never says that his fish is bad!" But should he if he wants to make more sales?

"Hype" has become a word that many online marketers are shying away from. Yet each person has his or her own definition of what constitutes hype. I just typed inrepparttar word "hype" at Answers.com and here are two definitions thatrepparttar 143435 dictionary returned:

1. Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job" 2. Something deliberately misleading; a deception: " [He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits forrepparttar 143436 oil companies"

Even from those two definitions we see that one indicates exaggeration which makes uprepparttar 143437 figure of speech called a hyperbole andrepparttar 143438 other suggests deliberate deception.

I think that most marketers will want to shy away from deceiving their prospects. From that perspective 'hype' will not just be wrong but unethical.

But what most people see as 'hype' normally involves a high-pressure direct selling sales letter that uses many superlatives and promises much more thanrepparttar 143439 product or service can deliver. For example, to makerepparttar 143440 purchaser rich overnight with little effort on their part and instant success and gratification.

This style of writing has become so popular onrepparttar 143441 internet that most people have become immune to such letters. The kind of sales copy that now stands out isrepparttar 143442 one that is more down-to-earth and shows a human side. By 'human side' I mean openly admitting torepparttar 143443 downside or faults of your wares.

This of course is a counterintuitive approach. Who wants to admit that they are selling 'faulty' products? In fact,repparttar 143444 real purpose of a sales letter is to get a sale not to drive people away. So, if logic and common sense hold true, you should show allrepparttar 143445 great benefits that your product or service offers. And be silent aboutrepparttar 143446 weaknesses.

But a big issue especially onrepparttar 143447 internet is a matter of credibility. And when you are willing to say that your product or service is notrepparttar 143448 perfect solution then your credibility just shoots throughrepparttar 143449 roof! You become believable and transparent and it shows that you have nothing to hide.

In other words, it's when you are weak that you are strong. Those words are taken fromrepparttar 143450 Bible story about Paul who prayed to God to take away his "thorn inrepparttar 143451 flesh" . His request wasn't granted but instead he was told that he is stronger when he is weaker. You see Paul was such a " perfect" Christian that he needed something to remind him that he was still human.

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