“How To Make Your Headlines Sell”

Written by Trevor Levine

If you want to maximize your sales, then your ad copy must open up with a GREAT headline that declares:

"Here's The **BIG** Benefit You'll Get When You Read What's Below!"

It must GRAB your prospect's attention!

But it shouldn't soundrepparttar same as your competitors' ads. Onrepparttar 129649 contrary, it should:

- Distinguish you from your competition... - Be specific, not vague.... - Be believable

In short, your headline isrepparttar 129650 "advertisement" for everything that follows. If it doesn't tell your prospects WHY they should keep reading...


In other words, many ofrepparttar 129651 prospects who might have bought from you will move on, leaving you with


According to a well-known study,repparttar 129652 headline of a typical newspaper ad is read by 5 times as many people asrepparttar 129653 body of that same ad.

This is why some copywriters spend as much time perfecting an ad's headline as they spend onrepparttar 129654 entire body of that ad. By simply improving your headline, you can:

Cover Letters - Are you telling them what they want to know?

Written by Amit Pujar

Let's face it, recruiters (or employers) are smarter than we think. Big organizations pay a hefty salary to their HR department to filter out and sieve through hundreds and thousands of resumes. The idea is to build an organization with people ofrepparttar right mental aptitude. Most ofrepparttar 129648 top organizations believe strongly in a motto - "People are our greatest assets". Your cover letter goes a long way in capturing and retainingrepparttar 129649 attention of these people whose main job is to recruit people and coordinate withrepparttar 129650 workforce.

A well-written cover letter engagesrepparttar 129651 recruiter and pushes him to spend more time reading your detailed resume. Before you start off writing your cover letter, write down what you want to convey on a paper. Read it once, twice, thrice and then set off for a good start. Pack in as much power as you can, because it is these 400 or 500 words that can makerepparttar 129652 difference.

Have these things on your mind before you start off writing:

Keep your sentences short and avoid using really long sentences because you don't wantrepparttar 129653 recruiter to read it twice to understand what you're trying to convey. Gotrepparttar 129654 point.? "Keep your sentences s-h-o-r-t."

Keep your language simple. "I take immense pleasure in applying for this esteemed position in this esteemed organization." Hell.! Your employer knows more about his organization than you do. So you can as well cutrepparttar 129655 "false" praise. Maybe a subtle mention can do wonders. "I look forward to work with JK Industries".

Organizerepparttar 129656 content of your cover letter into small paragraphs or bulleted points, not exceeding three paragraphs. Typically each paragraph can contain 3 or 4 sentences.

Do NOT use slang or spoken words like "Lookin' fo a kewl break into yo IT world".

Make sure your cover letter (and resume) is free from spelling or grammatical errors.

And most important: Deliver whatrepparttar 129657 employer is looking for.

So, what should you put in your cover letter?

Ask yourself two questions. One, why shouldrepparttar 129658 employer choose you over others? And two, what can you give torepparttar 129659 company that others cant? Skills, yes. Proven experience, better.

A good way to start writing is withrepparttar 129660 correct greeting phrase. If you knowrepparttar 129661 name ofrepparttar 129662 person you are addressing then you can start with 'Dear Ms. Stevenson' or 'Dear Mr. Washington'. Do not use their first names. A bad greeting would be 'Hi Jane' or 'Hello George'.

The first paragraph is to contain a reference. If this is a response to an advertisement or a vacancy listing, this is where you refer to get their attention. Alternatively you can put in a separate line mentioning your reference. (Ref: Your advertisement on Jobsite.com - Ref # 12345).

Cont'd on page 2 ==>
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