“5 Ways to Give Your Web Site a Big-Company Look and Feel”

Written by Alexandria K. Brown

We all DO judge a book by its cover, andrepparttar same saying goes for Web sites. I’ve seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.

If you want to attract high quality clients and customers, and convey that you’re a legitimate, credible, and sought-after business, these five points are a great launching pad to give your site that “big company” look and feel.

<< 1. Start with a high-quality LOGO. >>

The one your kid created for you doesn’t count! I’m talking about paying a designer to do one for you, and it doesn’t have to cost inrepparttar 131899 thousands. If you don’t have much of a budget, considerrepparttar 131900 following options:

For my E-zine Queen site, I used an online logo service called “1800MyLogo” (http://www.1800mylogo.com). Atrepparttar 131901 time they charged only $199 to design a professional logo based on my business, style, and personal preferences. The whole process only took about two weeks and was conducted entirely overrepparttar 131902 Web. (To seerepparttar 131903 final result, take a quick peek at http://www.ezine-queen.com)

I’ve also heard good things about http://www.gotlogos.com, where you can get a quick Web site logo for only $25!

<< 2. Get your own business DOMAIN NAME. >>

It’s just a fact that folks will feel safer shopping at a site with its own domain name.

For example, if you were shopping online for a circular saw, would you be more likely to purchase from a hardware site called “www.bobshardware.com” orrepparttar 131904 one whose URL is “www.geocities.com/3339/bobshardware?” (This is a fictional example, byrepparttar 131905 way.)

Having your own domain name implies you’re a “real” company, and not Uncle Bob working in his kitchen at night (even though you my very well be ; )).

There are several “bargain basement” places to buy domain names, butrepparttar 131906 two most popular and credible are still: http://www.register.com http://www.networksolutions.com

<< 3. Get (and USE) a business E-MAIL ADDRESS. >>

Nothing screams “amateur” like sending out professional e-mail from a handle like “fuzzybear4u@hotmail.com.” Once you get a domain name for your Web site, have your hosting company set up a professional e-mail *alias* for you.

Let’s go back to Bob, for example. Suppose Bob’s e-mail has always been “BobSmith0002@earthlink.net.” Now that he has his own domain name, he can instead use “bob@bobshardware.com”. He still KEEPS his Earthlink address, because that’s where he’ll actually receive his mail. But he should only GIVE OUTrepparttar 131907 new one on his Web site, business cards, etc.

Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly

Written by Judy Cullins

80% of your Web site is Maintenance!

Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. I'm really grateful when people point out my Web glitches, and I can be more proactive by checking my site each week.

If your visitors get a link that doesn't work, see incomplete instructions, or read your dull instead of passionate copy, they will leave your site immediately, and not bookmark it.

Before you invite folks to see your masterpiece you need to check and correct all parts of your site, and especiallyrepparttar home page.

TEST YOUR HEADLINES. You have four seconds to get your visitor's attention. Test your title or opening sentence of copy. This one item alone can make a huge difference inrepparttar 131897 responses you receive.

Instead ofrepparttar 131898 wasted words "welcome," put a benefit with a link to either a benefit story or sales letter about your product orrepparttar 131899 product itself.

When I placed "Quadruple your Web Sales in Just Four Months" with a "click here" to my sales copy following it, my Web sales increased ten times from my original home page, and this in only four months time.

People learned about my eBooks and Teleclasses on Write Your eBook or Other Short Book--Fast!, Ten Non-Techie Ways to Market Your Book Online, and Quadruple Online Sales in Four Months with Free Articles. In 2002, after being Online eight months, Web sales are consistently over $3000 each month.

If your headline doesn't say benefits,repparttar 131900 game is over.

TEST YOUR OFFERS. People perceive more value when you add an incentive to buy. Give them a bonus FREE report or a tips list withrepparttar 131901 order. It takes little time and effort to create, but it increases sales thirty-fold.

Each month, I motivate my visitors with "Discounts ofrepparttar 131902 Month" available as a navigation bar on home page. In each discount I include testimonials and benefits, And perhaps a bundling of several books or teleclasses For a deep discount--often half price.

1. Testimonials. They lend credibility to you. When people see that other well-known leaders like your products or services, they are more likely to buy. It's relatively easy to get these too.

Here's a few that worked:

- "Save yourself from headaches, disappointments, and money downrepparttar 131903 drain. Read Write Your eBook or Other Short Book- Fast! before you write another word. The author puts you onrepparttar 131904 fastest track to publishing success."

- "Wow! My sales letter worked! Thank you, thank you, thank you for presenting your 3-session teleclass "Create Your Homepage With Marketing Pizzazz." You helped me focus on who my target market really is--a major accomplishment. Knowingrepparttar 131905 difference between benefits and features helped me produce a sales letter that got me a salerepparttar 131906 next day I put it up on my site."

- "In just one coaching session I learned how to strengthen my article's language, got a perfect acronym for my coaching business, learnedrepparttar 131907 difference between benefits and features, got a new bio/benefits statement to use for networking, and most of allrepparttar 131908 "bigger picture" to see a series of products and services to sell--definitely worth her fees."

2. Benefit statements. Test your copy by emailing several groups in your address book with several choices. Call it a Survey. Ask them, which benefits makes their heart skip a beat? Enough to take out their credit card and buy. Emphasize different benefits. Try out different headlines, phrases, power words or metaphors. Appeal to different senses like smell, touch, emotions or visual. Remember most people are visual and kinesthetic.

Here are a few ideas:

For a book one client submitted these benefits: -Clean uprepparttar 131909 places of your life where you're out of integrity -Create more time, energy, and passion in your life -Uncover your deepest values and honor them.

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