After reading messages from those webmasters, I concluded some UNSOLVED mystery about ad and profit. When you advertise, you need to know that if you spend $50 and result in $50 in profit, that is EXCELLENT.

It is same theory that if you spend $5,000 = $5,000 profits, you are in good shape.

>> $5,000 is too much, Henry?

I am not saying that you need to spend $5,000 for your ad. I am just letting you know that when you are making 100% from your investment, you are ready to make another ad campaign.

>> Henry, I don't want to make only 100%!!

Of course you don't. One good excuse is every time you got into marketing campaign, you need to make some improvements.

HOW?

Well, you can do it by changing your website design, your sales letter, or even your secure payment method...

I have done many advertisements since 1999. Here are results from what I got from VERY SAME AD, but different sales letter: (If you're already members, you can find it at: http://www.make1million.com/members )

============================================= Mar 13,2003: (Solo ads to 43,000 subscribers) sales letter: (Mar 13 version) http://www.make1million.com/old.html

RESULT: 295 NEW subscribers and 7 sales =============================================

============================================= Apr 10,2003: (Solo ads to 41,000 subscribers) sales letter: (Original version) http://www.make1million.com/intro.html

RESULT: 571 NEW subscribers and 25 sales =============================================

>> Henry, why did you change it?

Every time I did an advertisement, I always VISIT my site to see why sales were slow compare to before...? What had happened?

It must have some reasons.... Don't tell yourself that your website is simply not working.

Here are some of approaches that help....

1. Does your website content sound too good to be true?

ON Mar 13,2003, I was changing my website to an old fashion way in which what "Most Hype Marketing gurus" do.

My title was "Make $19,000/week from home..." Those people who are allergy to those hype marketers ignore this title themselves.

What is most important part of your online business? Many people would say: "my website". And that’s understandable – it’s most visible part of an internet business.

But real power in your online business is email. It’s ability to reach your database of contacts at click of a button. The efficiency of your email pipeline will determine how much money your business makes.

Your website is just a way of building your mailing list - by collecting email addresses of your visitors.

In fact, we’re not talking about one list, but several. Here are lists that I maintain – they’re all people who at one time or another have visited my websites:

- people who have bought my products - people who have signed up to receive my articles - people who have joined my affiliate program - people who have signed up for my email course - people who have joined my newsletter

So why are these lists so important?

Because most of your visitors won't buy on first contact. Statistics show that most people will need to see your message 7 times before they make a purchase. So if you're not collecting email addresses of your visitors, you are losing out on a lot of sales.

But there is one list in particular that is like gold. It's your list of previous customers. These people are predisposed to buying from you. In fact, some businesses make 80% of their sales from previous customers.

All well and good - but what do I do with these lists?

Here are some ideas:

- announce your latest product to your customer list - announce your latest product to your affiliates list - send your latest article to your articles list - announce your latest product in your newsletter - publish your latest article in your newsletter - announce 'related' products to your customer list - send your latest article to your affiliates list so they can use it to promote your products

For each list that you manage you will need (1) an autoresponder account or an autoresponder script and (2) a way of capturing your visitor's email address.

(1) Autoresponder Accounts

An autoresponder account gives you ability to manage a list without installing software - it's all done on a remote website. Most autoresponder accounts will give you: